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Instan\u021bele elve\u021biene au decis \u00een favoarea grupului Lindt & Sprungli \u00een \u00eencercarea lor de a opri retailerul german Lidl din a vinde un produs similar iepura\u0219ului de ciocolat\u0103 \u00een ambalaj auriu. <\/strong><\/p>\n

Dac\u0103 vorbim despre s\u0103rb\u0103toarea de Pa\u0219te \u0219i preg\u0103tirile care o preced\u0103, cu to\u021bii ne g\u00e2ndim, printre altele, la iepura\u0219ul de Pa\u0219te. Acest laitmotiv provine din cultura occidental\u0103, mai exact de pe meleagurile Germaniei, unde au \u0219i fost inventate dulciurile \u00een form\u0103 de iepura\u0219i. Nu foarte popular\u0103 \u00een Rom\u00e2nia, dar extrem de \u00eendr\u0103git\u0103 \u00een vestul Europei, tradi\u021bia conform c\u0103reia \u00een ziua de Paste, copiii caut\u0103 ou\u0103 \u201cl\u0103sate\u201d prin \u00eentreag\u0103 cas\u0103 de \u201cIepura\u0219ul Pa\u0219telui\u201d este un obicei care exist\u0103 de secole \u0219i care aduce mare bucurie.<\/p>\n

A\u0219adar, \u00een magazine exist\u0103 o mare diversitate de figurine de ciocolat\u0103, \u00eens\u0103 una \u2013 iepura\u0219ul \u00een ambalaj auriu ce poart\u0103 marca Lindt s-a remarcat ca fiind alegerea ideal\u0103: renumele ciocolatierilor Lindt, calitatea produsului \u0219i povestea din spatele iepura\u0219ului au ajuns la inima consumatorilor. Un sondaj prezentat \u00een timpul procesului a relevat faptul c\u0103 iepura\u0219ul de ciocolata \u00een ambalaj auriu se bucur\u0103 de o mare popularitate \u0219i este bine-cunoscut de c\u0103tre public, fiind asociat imediat cu produc\u0103torul elve\u021bian Lindt.<\/p>\n

De-a lungul timpului, ciocolateriile Lindt au fost parte \u00een multe procese pentru protejarea iepura\u0219ului de Paste, fiind unul dintre cel mai bine v\u00e2ndute produse ale companiei, de c\u00e2nd a fost \u00eenregistrat c\u0103 marc\u0103 european\u0103 \u00een anii 2000. Av\u00e2nd \u00een vedere v\u00e2nz\u0103rile uria\u0219e generate de acest produs, investi\u021biile f\u0103cute pentru protejarea m\u0103rcii reprezint\u0103 o direc\u021bie \u00een care grupul Lindt & Sprungli este proactiv.<\/p>\n

Curtea care a judecat cauza a apreciat c\u0103 \u00een ciuda existen\u021bei unor diferen\u021be, \u00eentre cele 2 produse exist\u0103 un risc de confuzie ridicat, iar retailerul Lidl nu va mai putea produce \u0219i comercializa acea figurin\u0103. De asemenea, distrugerea stocului existent de produse a fost dispus\u0103.<\/p>\n

Odat\u0103 cu aceast\u0103 decizie a fost invalidat\u0103 decizia unei instan\u021be comerciale dat\u0103 \u00een favoarea a dou\u0103 unit\u0103\u021bi Lidl conform c\u0103reia \u00eentre cele 2 produse nu exist\u0103 risc de confuzie sau de asociere.<\/p>\n

*Decizia este aplicabil\u0103 doar Lidl Elve\u021bia, iepura\u0219ii de ciocolat\u0103 fiind \u00eenc\u0103 disponibili \u00een alte \u021b\u0103ri.<\/p>\n

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Patricia Botezatu<\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n\n<\/div>\n\n<\/div><\/div>\n\n\t\t\t<\/div> \n\n\t\t<\/div>\n\t\t\n","protected":false},"excerpt":{"rendered":"
Instan\u021bele elve\u021biene au decis \u00een favoarea grupului Lindt & Sprungli \u00een \u00eencercarea lor de a opri retailerul german Lidl din a vinde un produs similar iepura\u0219ului de ciocolat\u0103 \u00een ambalaj auriu. Dac\u0103 vorbim despre s\u0103rb\u0103toarea de Pa\u0219te \u0219i preg\u0103tirile care […]<\/p>\n","protected":false},"author":1,"featured_media":4285,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_mi_skip_tracking":false},"categories":[2],"tags":[1902,1901,1899,1900],"yoast_head":"\nInstan\u021bele elve\u021biene au decis \u00een favoarea grupului Lindt & Sprungli - Nomenius<\/title>\n<meta name=\"description\" content=\"Instan\u021bele elve\u021biene au decis \u00een favoarea grupului Lindt & Sprungli \u00een \u00eencercarea lor de a opri retailerul german Lidl din a vinde un produs similar iepura\u0219ului de ciocolat\u0103 \u00een ambalaj auriu.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/grecupartners.ro\/nom\/instantele-elvetiene-au-decis-in-favoarea-grupului-lindt-sprungli\/\" \/>\n<meta property=\"og:locale\" content=\"ro_RO\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Instan\u021bele elve\u021biene au decis \u00een favoarea grupului Lindt & Sprungli - 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