\n
M\u0103rcile, mai aproape de Genera\u021bia Z<\/h4>\n- printr-o disput\u0103 \u00een care este implicat\u0103 o cunoscut\u0103 influencer\u0103 -<\/h4>\n
Reality star-ul Kim Kardashian, protagonista show-ului fenomen de 20 de sezoane \u201cKeeping Up with the Kardashians\u201d, a \u00eent\u00e2mpinat probleme \u00een procesul de \u00eenregistrare a m\u0103rcii sub care dorea s\u0103 \u00ee\u0219i lanseze noul brand.<\/p>\n
\u00cen urma succesului \u00eenregistrat cu linia sa de beauty \u2013 \u201cKKW Beauty\u201d \u0219i cu linia de lenjerie modelatoare \u2013 \u201cSKIMS\u201d, vedeta inten\u021bioneaz\u0103 s\u0103 \u00ee\u0219i extind\u0103 brand-ul adaugandu-i \u0219i o linie de produse de skincare ( \u00eengrijire a pielii). Echipa ei a depus o cerere de \u00eenregistrare la USPTO (Oficiul pentru Inven\u021bii \u0219i M\u0103rci al Statelor Unite) a m\u0103rcii \u201cSKKN by Kim\u201d pentru a proteja noile produse \u0219i servicii.<\/p>\n
Interesul pentru subiect rezida \u00een faptul c\u0103 \u201cBeauty Concepts LLC\u201c, un salon care ofer\u0103 servicii de cosmetic\u0103, proceduri estetice \u0219i spa, a formulat o notificare de \u00eencetare a actelor de contrafacere a m\u0103rcii, fundamentat\u0103 pe ideea c\u0103 denumirile sunt \u201caproape identice\u201d, iar ad\u0103ugarea elementelor \u201cby Kim\u201d nu are puterea de diferen\u021bia denumirile \u00een ochii publicului relevant, riscul de confuzie (incluz\u00e2nd \u0219i riscul de asociere) fiind inevitabil, cu at\u00e2t mai mult cu c\u00e2t produsele \u0219i serviciile pentru care se dore\u0219te protec\u021bie sunt identice.<\/p>\n
\u201cSKKN+\u201d a fost fondat\u0103 \u00een anul 2018 \u0219i este de\u021binut\u0103 de o t\u00e2n\u0103r\u0103 antreprenoare, Cyndie Lunsford. Eforturile constante ale proprietarei de a oferi servicii de calitate clien\u021bilor sai i-au garantat o cre\u0219tere organic\u0103, devenind un salon de succes, cu o prezen\u021b\u0103 \u00een mediul online deloc neglijabil\u0103, dup\u0103 cum este men\u021bionat \u00een notificarea pentru \u00eencetarea actelor de contrafacere. Compania a depus o cerere de \u00eenregistrare a m\u0103rcii SKKN + \u00een luna martie a anului 2022 la USPTO. T\u00e2n\u0103ra sus\u021bine c\u0103 reaua-credin\u021b\u0103 a echipei reality star-ului este evident\u0103, \u00eentruc\u00e2t ace\u0219tia ar fi putut s\u0103 cunoasc\u0103 despre cerere, \u00eentruc\u00e2t aceasta a fost depus\u0103 cu c\u00e2teva zile \u00eenainte de cea a reality star-ului.<\/p>\n
Avoca\u021bii p\u0103r\u021bii citate au sus\u021binut c\u0103 cererea lor de marc\u0103 nu \u00eencalc\u0103 cu nimic drepturile titularei m\u0103rcii \u201cSKKN+\u201c, marca nefiind folosit\u0103 pentru v\u00e2nzarea de produse similare cu cele oferite de compania vedetei. De asemenea, reaua-credin\u021b\u0103 nu are relevan\u021b\u0103 \u00een analiza efectuat\u0103 de c\u0103tre USPTO, dar chiar \u0219i a\u0219a, nu poate fi vorba despre a\u0219a ceva \u00een situa\u021bia de fa\u021b\u0103, \u00eentruc\u00e2t salonul care \u00ee\u0219i proclam\u0103 existen\u021ba din anul 2018 a introdus abia \u00een anul 2022 o cerere de \u00eenregistrare a m\u0103rcii, cu doar c\u00e2teva zile \u00eenainte de cererile introduse pentru marca p\u0103r\u021bii citate, aceasta din urm\u0103 neav\u00e2nd de unde s\u0103 cunoasc\u0103 despre activitatea \u201cunui salon local din Brooklyn\u201d. USPTO a respins cererea reclamantei Beauty Concepts LLC, argument\u00e2nd c\u0103 denumirea \u201cSKKN\u201d \u00eenseamn\u0103 \u201cskin\u201d (piele), iar ambele denumiri de marc\u0103 reprezint\u0103 doar varia\u021bii ale acestui cuv\u00e2nt.<\/p>\n
Avoca\u021bii par\u021bii citate au \u00eencercat s\u0103 ajung\u0103 la un acord de co-existen\u021b\u0103 cu reclamanta, sus\u021bin\u00e2nd c\u0103 un salon care opereaz\u0103 la nivel local \u00een Brooklyn este greu de confundat cu un brand global de skincare; iar o posibil\u0103 confuzie ar putea doar s\u0103-i profite reclamantei. Reclamanta nu a fost interesat\u0103 de aceast\u0103 posibilitate.<\/p>\n
\u00cen momentul de fata, p\u0103r\u021bile doresc ca diferedul s\u0103 se rezolve \u00een fa\u021ba instan\u021belor, reclamanta nefiind dispus\u0103 s\u0103 \u00eencheie un acord de co-existen\u021b\u0103, iar p\u00e2r\u00e2ta nefiind dispus\u0103 s\u0103 renun\u021be la folosirea m\u0103rcii depuse la USPTO, decizia dat\u0103 de Oficiu cconform c\u0103reia marca \u201cSKKN by Kim\u201d nu este similar\u0103 cu marca \u201cSKKN +\u201d \u0219i prin urmare, nu exist\u0103 acte de contrafacere a m\u0103rcii, servindu-le \u00een instan\u021b\u0103.<\/p>\n
Patricia Botezatu
\nConsultant juridic<\/em><\/p>\n\n<\/div>\n\n<\/div><\/div>\n\n\t\t\t<\/div> \n\n\t\t<\/div>\n\t\t\n","protected":false},"excerpt":{"rendered":"M\u0103rcile, mai aproape de Genera\u021bia Z – printr-o disput\u0103 \u00een care este implicat\u0103 o cunoscut\u0103 influencer\u0103 – Reality star-ul Kim Kardashian, protagonista show-ului fenomen de 20 de sezoane \u201cKeeping Up with the Kardashians\u201d, a \u00eent\u00e2mpinat probleme \u00een procesul de \u00eenregistrare […]<\/p>\n","protected":false},"author":1,"featured_media":4285,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_mi_skip_tracking":false},"categories":[2],"tags":[1890,1887,14,1888,680,1889],"yoast_head":"\n
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