\n
M\u0103rcile tridimensionale ale sticlei Aqua Carpatica au trecut prin numeroase litigii \u00een urma presupusei similarit\u0103\u021bi cu marca anterioar\u0103 tridimensional\u0103 \u201eVODAVODA\u201d, at\u00e2t la nivel na\u021bional \u00een Rom\u00e2nia, c\u00e2t \u0219i la nivelul Uniunii Europene.<\/p>\n
![\"\"](\"https:\/\/grecupartners.ro\/nom\/wp-content\/uploads\/2022\/05\/Aqua-Carpatica.png\")
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Cu toate c\u0103 Oficiul Uniunii Europene pentru Proprietate Intelectual\u0103 (EUIPO) a respins anterior, \u00een anul 2017, o opozi\u021bie similar\u0103 bazat\u0103 pe aceea\u0219i marc\u0103, decizie confirmat\u0103 ulterior \u00een c\u0103ile de atac, titularul m\u0103rcii \u201eVODAVODA\u201d a formulat opozi\u021bii \u00eempotriva tuturor cererilor de marc\u0103 UE ce constau \u00een forma sticlei octogonale. Opozi\u021biile au fost respinse, de\u0219i titularul m\u0103rcii \u201eVodavoda\u201d a f\u0103cut numeroase referin\u021be la deciziile instan\u021belor na\u021bionale ce au constatat un grad ridicat de distinctivitate al m\u0103rcii tridimensionale \u201eVODAVODA\u201d \u0219i o similaritate \u00eentre m\u0103rci ce poate conduce la un risc de confuzie \u00een pia\u021b\u0103. EUIPO a argumentat c\u0103 aceste constat\u0103ri ale instan\u021belor na\u021bionale sunt contrare jurispruden\u021bei Uniunii Europene \u0219i nu pot fi luate \u00een considerare, concluzion\u00e2nd \u00een final c\u0103 opozi\u021biile nu sunt \u00eentemeiate.<\/p>\n
Astfel, principala problem\u0103 analizat\u0103 de EUIPO o reprezint\u0103 caracterul distinctiv al m\u0103rcii anterioare, respectiv forma sticlei octogonale, av\u00e2nd inscrip\u021bionarea \u201eVODAVODA\u201d.<\/p>\n
\u00cen ceea ce prive\u0219te partea verbal\u0103 a m\u0103rcii, EUIPO a re\u021binut c\u0103 elementul \u201evoda\u201d \u00eenseamn\u0103 \u201eap\u0103\u201d \u00een limbile slovac\u0103, sloven\u0103, ceh\u0103 \u0219i bulgar\u0103, teritoriul relevant pentru aceast\u0103 analiz\u0103 fiind \u00eentreaga Uniune European\u0103. Acestea fiind spuse, elementul verbal al m\u0103rcii anterioare este descriptiv pentru consumatorul din statele indicate.<\/p>\n
\u00cen ceea ce prive\u0219te forma sticlei, EUIPO a argumentat c\u0103 pentru a se analiza distinctivitatea m\u0103rcii \u00een raport cu produsele vizate trebuie avute \u00een vedere toate m\u0103rfurile lichide comercializate \u00een acest tip de ambalaj, cum ar fi sucurile, b\u0103uturile alcoolice, chiar \u0219i produsele farmaceutice sub form\u0103 lichid\u0103.<\/p>\n
Pentru ca o marc\u0103 tridimensional\u0103 s\u0103 fie distinctiv\u0103, impresia de ansamblu creat\u0103 de aspectul s\u0103u nu trebuie s\u0103 fie perceput\u0103 ca o simpl\u0103 variant\u0103 a formelor de baz\u0103 utilizate \u00een mod obi\u0219nuit \u00een comer\u021b pentru produsele vizate, ci trebuie sa ii confere consumatorului posibilitatea de a identifica produsele doar \u00een baza formei.<\/p>\n
\u00cen prezenta cauz\u0103 este vorba de forma octogonal\u0103 a sticlei, f\u0103r\u0103 elemente suplimentare notabile care s\u0103 creasc\u0103 gradul de distinctivitate al formei produsului. \u021ain\u00e2nd cont de faptul c\u0103 forma sticlei este slab distinctiv\u0103 \u0219i publicul se uit\u0103 \u00een principal la eticheta produsului pentru a identifica originea aceastuia, nu a putut fi identificat un element de asem\u0103nare din care s\u0103 rezulte un risc de confuzie \u00eentre m\u0103rci, chiar \u0219i \u00een ceea ce prive\u0219te produse identice.<\/p>\n
\u00cen urma analizei prezentate, nu putem dec\u00e2t s\u0103 ne \u00eentreb\u0103m dac\u0103 jurispruden\u021ba european\u0103 are la baz\u0103 o viziune prea larg\u0103 sau instan\u021bele na\u021bionale au o percep\u021bie limitat\u0103 a pie\u021bei moderne.<\/p>\n
La data redact\u0103rii articolului, litigiul se afl\u0103 \u00eenc\u0103 pe rolul instan\u021belor, exist\u00e2nd de asemenea c\u0103i de atac \u00een ceea ce prive\u0219te opozi\u021biile formulate la \u00eenregistrarea m\u0103rcilor UE.<\/p>\n
Avocat Florin Filip<\/p>\n\n<\/div>\n\n<\/div><\/div>\n\n\t\t\t<\/div> \n\n\t\t<\/div>\n\t\t\n","protected":false},"excerpt":{"rendered":"
M\u0103rcile tridimensionale ale sticlei Aqua Carpatica au trecut prin numeroase litigii \u00een urma presupusei similarit\u0103\u021bi cu marca anterioar\u0103 tridimensional\u0103 \u201eVODAVODA\u201d, at\u00e2t la nivel na\u021bional \u00een Rom\u00e2nia, c\u00e2t \u0219i la nivelul Uniunii Europene. Cu toate c\u0103 Oficiul Uniunii Europene pentru Proprietate […]<\/p>\n","protected":false},"author":1,"featured_media":4285,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_mi_skip_tracking":false},"categories":[2],"tags":[1865,164,1864,1867,1866],"yoast_head":"\n
Conflictul m\u0103rcilor tridimensionale \u201eAqua Carpatica\u201d - Nomenius<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/grecupartners.ro\/nom\/conflictul-marcilor-tridimensionale-aqua-carpatica\/\" \/>\n<meta property=\"og:locale\" content=\"ro_RO\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Conflictul m\u0103rcilor tridimensionale \u201eAqua Carpatica\u201d - Nomenius\" \/>\n<meta property=\"og:description\" content=\"M\u0103rcile tridimensionale ale sticlei Aqua Carpatica au trecut prin numeroase litigii \u00een urma presupusei similarit\u0103\u021bi cu marca anterioar\u0103 tridimensional\u0103 \u201eVODAVODA\u201d, at\u00e2t la nivel na\u021bional \u00een Rom\u00e2nia, c\u00e2t \u0219i la nivelul Uniunii Europene. 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