\n
\u00cen anul 2021, BMW (Bayerische Motoren Werke Aktiengesellschaft) a depus spre \u00eenregistrare marca \u201eI Power\u201d la Oficiul Uniunii Europene pentru Proprietate Intelectual\u0103, pentru clasele de protec\u021bie 12 Vehicule \u0219i 39 Distribu\u021bie de energie electric\u0103.<\/p>\n
Examinatorii EUIPO au considerat denumirea ca fiind o informa\u021bie pur laudativ\u0103. \u00cen raport cu produsele din clasa 12, se face referin\u021b\u0103 la \u201eperforman\u021b\u0103 inteligent\u0103\u201d, \u00een sensul unui raport echilibrat al consumului de energie, iar \u00een ceea ce prive\u0219te serviciile din clasa 39 consumatorul va presupune c\u0103 distribu\u021bia de energie a fost conceput\u0103 \u00eentr-o manier\u0103 inteligent\u0103, urm\u00e2nd acela\u0219i concept al consumului de energie echilibrat. Astfel, marca a fost respins\u0103, concluzia examinatorilor fiind c\u0103 publicul nu va percepe denumirea ca un indicator al originii comerciale, ci doar ca o informa\u021bie laudativ\u0103 menit\u0103 s\u0103 scoat\u0103 \u00een eviden\u021b\u0103 aspectele pozitive ale produselor \u0219i serviciilor vizate.<\/p>\n
Solicitantul a atacat decizia de repingere, argument\u00e2nd c\u0103 nu exist\u0103 o leg\u0103tur\u0103 direct\u0103 \u00eentre denumire \u0219i produse\/servicii care s\u0103 permit\u0103 publicului relevant s\u0103 recunoasc\u0103 descrierea imediat, f\u0103r\u0103 o analiz\u0103 suplimentar\u0103. Mai mult, litera \u201ei\u201d poate avea diferite semnifica\u021bii, \u00eens\u0103 niciuna \u00een leg\u0103tur\u0103 evident\u0103 cu produsele \u0219i serviciile solicitate la \u00eenregistrare.<\/p>\n
BMW a f\u0103cut de asemenea referire \u0219i la celelalte m\u0103rci \u201ei\u201d anterior \u00eenregistrate (spre exemplu \u201eTHE i\u201d, \u201ei\u201d fig.), \u00een cazul c\u0103rora EUIPO a considerat c\u0103 sunt \u00eendeplinite condi\u021biile privind distinctivitatea.<\/p>\n
Cu toate acestea, Comisia EUIPO a considerat apelul nefondat. Respingerea apelului s-a bazat pe lipsa de distinctivitate a m\u0103rcii, Comisia argument\u00e2nd c\u0103 denumirea va fi \u00een\u021beleas\u0103 ca \u201eperforman\u021b\u0103 inteligent\u0103\u201d at\u00e2t \u00een limba englez\u0103 c\u00e2t \u0219i \u00een limba german\u0103.<\/p>\n
Cuv\u00e2ntul \u201epower\u201d face parte at\u00e2t din limba engleza c\u00e2t \u0219i \u00een limba germana, av\u00e2nd in\u021belesul de \u201efor\u021b\u0103, performan\u021b\u0103\u201d. \u00cen ceea ce prive\u0219te litera \u201ei\u201d, Comisia a f\u0103cut trimitere la jurispruden\u021ba Cur\u021bii Europene care a constatat deja c\u0103 litera \u201ei\u201d, dac\u0103 este plasat\u0103 \u00eenaintea unui cuv\u00e2nt \u0219i, indiferent dac\u0103 este separat\u0103 de acesta printr-un spa\u021biu sau cratim\u0103, poate fi \u00een\u021beleas\u0103 \u00een sensul de \u201einteligent\u201d. Faptul c\u0103 litera \u201ei\u201d poate avea \u0219i alte semnifica\u021bii este irelevant\u0103 pentru aprecierea distinctivitatii \u00een prezenta cauz\u0103, iar existenta acestor semnifica\u021bii nu conduce la concluzia c\u0103 denumirea devine vag\u0103, distinctiv\u0103, din acest motiv.<\/p>\n
\u00cen ceea ce prive\u0219te existen\u021ba unei serii de m\u0103rci anterioare, aceasta nu influen\u021beaz\u0103 caracterul distinciv intrinsec m\u0103rcii \u0219i poate fi avut\u0103 \u00een vedere doar \u00een contextul prob\u0103rii unei distinctivit\u0103\u021bi dob\u00e2ndite \u00een urma utiliz\u0103rii \u00een mod efectiv.<\/p>\n
Decizia poate fi atacat\u0103 mai departe la Tribunalul Uniunii Europene.<\/p>\n
Avocat Florin Filip<\/p>\n\n<\/div>\n\n<\/div><\/div>\n\n\t\t\t<\/div> \n\n\t\t<\/div>\n\t\t\n","protected":false},"excerpt":{"rendered":"
\u00cen anul 2021, BMW (Bayerische Motoren Werke Aktiengesellschaft) a depus spre \u00eenregistrare marca \u201eI Power\u201d la Oficiul Uniunii Europene pentru Proprietate Intelectual\u0103, pentru clasele de protec\u021bie 12 Vehicule \u0219i 39 Distribu\u021bie de energie electric\u0103. Examinatorii EUIPO au considerat denumirea ca […]<\/p>\n","protected":false},"author":1,"featured_media":4285,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_mi_skip_tracking":false},"categories":[2],"tags":[164,1856,1857],"yoast_head":"\n
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