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{"id":5963,"date":"2022-01-25T14:44:15","date_gmt":"2022-01-25T14:44:15","guid":{"rendered":"https:\/\/grecupartners.ro\/nom\/?p=5963"},"modified":"2022-01-25T14:45:34","modified_gmt":"2022-01-25T14:45:34","slug":"dante-international-sa-titulara-marcilor-emag-castiga-lupta-impotriva-marcii-uniunii-europene-cemag","status":"publish","type":"post","link":"https:\/\/grecupartners.ro\/nom\/dante-international-sa-titulara-marcilor-emag-castiga-lupta-impotriva-marcii-uniunii-europene-cemag\/","title":{"rendered":"DANTE INTERNA\u021aIONAL SA, titulara m\u0103rcilor \u201ceMAG\u201d c\u00e2\u0219tig\u0103 lupta \u00eempotriva m\u0103rcii Uniunii Europene \u201cCEMAG\u201d"},"content":{"rendered":"\n\t\t\n\t\t
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La data de 5 iulie 2017 este depus\u0103 spre \u00eenregistrare la nivelul Oficiului Uniunii Europene pentru Proprietatea Intelectual\u0103 (EUIPO) marca \u201cCEMAG\u201d de c\u0103tre societatea german\u0103 Cemag Gmbh. Astfel, societatea german\u0103 vizeaz\u0103 protec\u021bie pentru marca \u201cCEMAG\u201d \u00een toate statele membre ale Uniunii Europene, inclusiv in Rom\u00e2nia.<\/p>\n

Cererea de marc\u0103 a fost depus\u0103 pentru servicii de comer\u021b cu produse diverse cum ar fi comer\u021b online cu echipamente audio-video, echipamente de \u00eencalzire\/r\u0103cire, \u00eembr\u0103c\u0103minte, tac\u00e2muri, umbrele, accesorii de mod\u0103, ceasuri, mobil\u0103 \u0219i a\u0219a mai departe<\/em>. Cu alte cuvinte, societatea german\u0103 urm\u0103re\u0219te intrarea pe pia\u021ba european\u0103 cu magazinul online \u201cCEMAG\u201d.<\/p>\n

Sesiz\u00e2nd similarita\u021bile dintre m\u0103rcile \u201ceMag\u201d \u0219i cererea de marc\u0103 \u201cCEMAG\u201d, DANTE INTERNA\u021aIONAL SA a formulat opozi\u021bie \u00een data de 16 noiembrie 2017, solicit\u00e2nd respingerea m\u0103rcii \u201cCEMAG\u201d \u00een integralitate.<\/p>\n

Analiz\u00e2nd argumentele p\u0103r\u021bilor, Comisia de examinare opozi\u021bii a EUIPO a admis opozi\u021bia pentru o parte dintre servicii \u0219i a respins opozi\u021bia \u00een parte pentru servicii precum: comer\u021b cu echipamente de \u00eencalzire\/racire, aparate de iluminat, produse de cura\u021bat \u0219i altele<\/em>.<\/p>\n

\u00a0 \u00a0Opozi\u021bia a fost respins\u0103 \u00een parte pentru urm\u0103toarele considerente:<\/h4>\n
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  • Din punct de vedere conceptual, niciunul dintre semne nu are un \u00een\u021beles concret pentru publicul relevant din Rom\u00e2nia. Astfel, latura conceptual\u0103 nu poate influen\u021ba analiza semnelor;<\/li>\n
  • Nu a reie\u0219it in mod concret c\u0103 m\u0103rcile \u201ceMag\u201d se bucur\u0103 de protec\u021bie pentru serviciile de comer\u021b cu anumite produse solicitate sub marca \u201cCEMAG\u201d;<\/li>\n
  • Gradul de distinctivitate al m\u0103rcii \u201ceMag\u201d trebuie v\u0103zut la un nivel normal. De\u0219i titularul m\u0103rcii \u201ceMag\u201d afirm\u0103 c\u0103 marca se bucur\u0103 de un grad ridicat de distinctivitate datorit\u0103 reputa\u021biei, \u00een lipsa dovezilor care s\u0103 sus\u021bin\u0103 aceste argumente, nu poate fi re\u021binut acest aspect.<\/li>\n<\/ul>\n

    Fiind nemul\u021bumiti de deznod\u0103m\u00e2ntul opozi\u021biei, \u00een data de 22 octombrie 2020, tot DANTE INTERNA\u021aIONAL SA atac\u0103 decizia \u00een urma opozi\u021biei cu apel \u00een fa\u021ba Comisiei de Apel EUIPO \u2013 solicitantul m\u0103rcii \u201cCEMAG\u201d nu depune niciun r\u0103spuns sau comentariu suplimentar.<\/p>\n

    Prin intermediul apelului, DANTE INTERNA\u021aIONAL SA a adus multiple dovezi pentru a demonstra notorietatea m\u0103rcilor \u201ceMag\u201d \u0219i gradul ridicat de cunoa\u0219tere al acestora.<\/p><\/blockquote>\n

    Comisia de Apel a EUIPO g\u0103se\u0219te ca fiind inadmisibile probele referitoare la notorietatea m\u0103rcilor \u201ceMag\u201d deoarece au fost depuse pentru prima oar\u0103 \u00een apel. Comisia poate lua \u00een considerare probe noi \u00een apel, \u00eensa pentru a sus\u021bine anumite argumente invocate \u00een opozi\u021bie sau pentru a suplimenta probe depuse \u00een procedura de opozi\u021bie, \u00eensa \u00een cazul de fa\u021b\u0103, aceste probe sunt depuse pentru prima oar\u0103 direct \u00een procedura de apel, iar aceast\u0103 procedur\u0103 este inadmisibil\u0103.<\/p>\n

    Cu toate acestea, Comisia de Apel constat\u0103 c\u0103 restul serviciilor din clasa 35 de comer\u021b cu diverse produse pentru care a fost respins\u0103 opozi\u021bia, sunt, de fapt, similare cu serviciile protejate de m\u0103rcile \u201ceMag\u201d a decis s\u0103 anuleze Decizia Comisiei de Opozi\u021bii EUIPO \u0219i s\u0103 resping\u0103 marca \u201cCEMAG\u201d pentru toate serviciile de comer\u021b ce sunt similare cu m\u0103rcile \u201ceMag\u201d.<\/p>\n

    \u00cen alt\u0103 ordine de idei, a fost constatat c\u0103 pentru restul serviciilor din clasa Nisa 39, marca \u201cCEMAG\u201d poate continua procedura de \u00eenregistrare, respectiv pentru servicii precum transport, depozitare, expediere de m\u0103rfuri \u0219i a\u0219a mai departe<\/em>.<\/p>\n

    Astfel, prin intermediul prezentei proceduri, DANTE INTERNA\u021aIONAL SA a reu\u0219it s\u0103 interzic\u0103 ob\u021binerea de exclusivitate pentru marca \u201cCEMAG\u201d, \u00een ceea ce prive\u0219te serviciile de comer\u021b, inclusiv pe teritoriul Rom\u00e2niei. Cu alte cuvinte, dac\u0103 societatea Cemag Gmbh ar fi reu\u0219it s\u0103 \u00eenregistreze marca, am fi putut s\u0103 asist\u0103m la coexisten\u021ba magazinului online \u201ceMag\u201d\u00ae cu un alt magazin online cu o denumire cvasi-identic\u0103, \u00een spe\u021b\u0103 \u201cCEMAG\u201d.<\/p>\n

    Marian Constantin - Consilier Juridic<\/p>\n

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    La data de 5 iulie 2017 este depus\u0103 spre \u00eenregistrare la nivelul Oficiului Uniunii Europene pentru Proprietatea Intelectual\u0103 (EUIPO) marca \u201cCEMAG\u201d de c\u0103tre societatea german\u0103 Cemag Gmbh. Astfel, societatea german\u0103 vizeaz\u0103 protec\u021bie pentru marca \u201cCEMAG\u201d \u00een toate statele membre ale […]<\/p>\n","protected":false},"author":1,"featured_media":4285,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_mi_skip_tracking":false},"categories":[2],"tags":[763,1854,1853,168,1855,219],"yoast_head":"\nDANTE INTERNA\u021aIONAL SA, titulara m\u0103rcilor \u201ceMAG\u201d c\u00e2\u0219tig\u0103 lupta \u00eempotriva m\u0103rcii Uniunii Europene \u201cCEMAG\u201d - Nomenius<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/grecupartners.ro\/nom\/dante-international-sa-titulara-marcilor-emag-castiga-lupta-impotriva-marcii-uniunii-europene-cemag\/\" \/>\n<meta property=\"og:locale\" content=\"ro_RO\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"DANTE INTERNA\u021aIONAL SA, titulara m\u0103rcilor \u201ceMAG\u201d c\u00e2\u0219tig\u0103 lupta \u00eempotriva m\u0103rcii Uniunii Europene \u201cCEMAG\u201d - Nomenius\" \/>\n<meta property=\"og:description\" content=\"La data de 5 iulie 2017 este depus\u0103 spre \u00eenregistrare la nivelul Oficiului Uniunii Europene pentru Proprietatea Intelectual\u0103 (EUIPO) marca \u201cCEMAG\u201d de c\u0103tre societatea german\u0103 Cemag Gmbh. 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