\n
Compania rom\u00e2neasc\u0103 de asigur\u0103ri CITY INSURANCE - SOCIETATE DE ASIGURARE-REASIGURARE SA, a pierdut \u00een apel conflictul ce prive\u0219te marca depus\u0103 la nivelul Uniunii Europene<\/strong> pe motivul similarit\u0103\u021bii cu m\u0103rcile de\u021binute de CITIBANK.<\/p>\n\u00cen anul 2017, CITY INSURANCE a depus spre \u00eenregistrare marca cu acela\u0219i nume la Oficiul Uniunii Europene pentru Proprietate Intelectual\u0103 (EUIPO), \u00eens\u0103 a \u00eent\u00e2mpinat opozi\u021bii din partea CITIBANK, bazate pe m\u0103rcile anterioare de\u021binute de aceasta.<\/p>\n
Marca a fost refuzat\u0103 de Divizia de Opozi\u021bii pentru toate serviciile contestate, pe motiv c\u0103 exist\u0103 un risc de confuzie \u00eentre m\u0103rci, acestea (CITIBANK \u2013 CITY INSURANCE) fiind similare at\u00e2t la nivel vizual \u0219i conceptual, c\u00e2t \u0219i la nivel fonetic, datorit\u0103 cuvintelor din partea de \u00eenceput (CITI \u2013 CITY) care reprezint\u0103 cele mai distinctive elemente din denumiri. Diferen\u021bele date de literele de final ale acestor cuvinte (i-y), precum \u0219i elementele verbale din a doua parte a denumirilor (bank \u2013 insurance) care sunt slab disctinctive, fiind descriptive pentru activitatea presatat\u0103, nu au fost suficiente pentru a \u00eenclina balan\u021ba \u00een favoarea CITY INSURANCE.<\/p>\n
\u00cen consecin\u021b\u0103, chiar dac\u0103 consumatorul mediu poate fi capabil s\u0103 detecteze anumite diferen\u021be \u00eentre m\u0103rci, probabilitatea ca acesta s\u0103 asocieze denumirile este foarte mare, lu\u00e2nd \u00een considerare chiar faptul c\u0103 aten\u021bia publicului poate fi mai ridicat\u0103 \u00een raport cu aceast\u0103 ramur\u0103 economic\u0103. Este foarte posibil ca publicul relevant s\u0103 perceap\u0103 marca solicitat\u0103 ca o subdiviziune a m\u0103rcii anterioare, configurat\u0103 \u00een mod diferit dup\u0103 tipul de servicii desemnat (asigur\u0103ri).<\/p>\n
CITY INSURANCE a atacat aceast\u0103 decizie, argument\u00e2nd \u00een primul r\u00e2nd c\u0103 denumirile analizate nu sunt similare, fiind necesar\u0103 analizarea acestora \u00een ansamblu, iar \u00een al doilea r\u00e2nd serviciile vizate nu sunt nici identice, nici similare deoarece, de\u0219i b\u0103ncile \u0219i companiile de asigur\u0103ri sunt institu\u021bii financiare, acestea sunt diferite prin natura serviciilor prestate.<\/p>\n
\u00cen ceea ce prive\u0219te denumirile, Camera de Recurs a men\u021binut afirma\u021biile\u00a0 Diviziei de Opozi\u021bii at\u00e2t privind elementele distinctive \u0219i dominante, c\u00e2t \u0219i similaritatea acestora. Ra\u021biunea este c\u0103 elementul verbal va fi desp\u0103r\u021bit de consumatorii \u00een p\u0103r\u021bi cu un \u00een\u021beles concret sau care seam\u0103n\u0103 cu cuvinte cunoscute. \u00cen consecin\u021b\u0103, \u021bin\u00e2nd cont \u0219i de serviciile vizate, elementul verbal \u201eCITIBANK\u201d va fi \u00eemp\u0103r\u021bit \u00een cuvintele \u201eCITI\u201d (ortografie artificial\u0103 pentru \u201eora\u0219\u201d) \u0219i \u201eBANK\u201d (banc\u0103).<\/p>\n
Din moment ce cuv\u00e2ntul \u201ecity\u201d (ora\u0219) nu are o \u00eensemn\u0103tate pentru activitatea vizat\u0103, serviciile relevante fiind prestate peste tot, nu numai \u00een zonele urbane, elementele verbale analizate \u201eCITI\u201d \u0219i \u201eCITY\u201d sunt distinctive.<\/p>\n
Astfel, cum a fost men\u021bionat anterior, cuvintele \u201ebank\u201d \u0219i \u201einsurance\u201d au o leg\u0103tur\u0103 direct\u0103 cu natura furnizorului \u0219i serviciile prestate de acesta, fiind lipsite de distinctivitate \u00een raport cu aceste servicii.<\/p>\n
\u00cen ceea ce prive\u0219te analiza serviciilor contestate, at\u00e2t Camera de Recurs c\u00e2t \u0219i Divizia de Opozi\u021bii au afirmat c\u0103 nu este necesar\u0103 analizarea similarit\u0103\u021bii \u00eentre serviciile de asigurare \u0219i servicile bancare \u0219i financiare, m\u0103rcile anterioare de\u021binute de CITIBANK fiind protejate \u0219i pentru aceast\u0103 categorie de servicii din clasa 36 \u2013 Asigur\u0103ri.<\/p>\n
Decizia Camerei de Recurs poate fi atacat\u0103 la Tribunalul General al Uniunii Europene pentru \u00eenc\u0103lcarea competen\u021bei, a normelor procedurale sau a tratatelor europene.<\/p>\n
Avocat Florin FIlip<\/p>\n\n<\/div>\n\n<\/div><\/div>\n\n\t\t\t<\/div> \n\n\t\t<\/div>\n\t\t\n","protected":false},"excerpt":{"rendered":"
Compania rom\u00e2neasc\u0103 de asigur\u0103ri CITY INSURANCE – SOCIETATE DE ASIGURARE-REASIGURARE SA, a pierdut \u00een apel conflictul ce prive\u0219te marca depus\u0103 la nivelul Uniunii Europene pe motivul similarit\u0103\u021bii cu m\u0103rcile de\u021binute de CITIBANK. \u00cen anul 2017, CITY INSURANCE a depus spre […]<\/p>\n","protected":false},"author":1,"featured_media":4285,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_mi_skip_tracking":false},"categories":[2],"tags":[],"yoast_head":"\n
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