\n
Marca reprezint\u0103 semnul distinctiv utilizat de \u00eentreprinderi \u00een activitatea comercial\u0103 pentru a se identifica \u00een fa\u021ba consumatorilor \u0219i poate fi format\u0103 din cuvinte, imagini, culori, sunete sau o combina\u021bie a acestora.<\/p>\n
Pentru a ne asigura o protec\u021bie complet\u0103, at\u00e2t \u00eempotriva unor contrafaceri c\u00e2t \u0219i pentru a preveni ca o ter\u021b\u0103 persoan\u0103 s\u0103 dob\u00e2ndeasc\u0103 drepturi exclusive \u00eenaintea noastr\u0103, trebuie s\u0103 avem \u00een vedere toate formele \u00een care marca va fi folosit\u0103 \u0219i formele \u00een care aceasta poate fi prealuat\u0103 de un poten\u021bial concurent care dore\u0219te s\u0103 se asocieze imaginii create.<\/p>\n
De cur\u00e2nd, produc\u0103torul de renume, Michael Kors, s-a confruntat cu o tentativ\u0103 de \u00eenregistrare a unei m\u0103rci ce reproduce elementul figurativ notoriu\u00a0 \u00een integralitate, av\u00e2nd totu\u0219i o denumirea complet diferit\u0103:<\/p>\n
![\"\"](\"https:\/\/grecupartners.ro\/nom\/wp-content\/uploads\/2021\/09\/Mich.jpg\")
<\/p>\n
\u00cen analiza similarit\u0103\u021bii m\u0103rcilor, partea verbal\u0103 reprezint\u0103 cel mai important element ce poate crea o confuzie \u00een mintea consumatorului, fiind, de obicei, primul element cu care intr\u0103 \u00een contact consumatorul \u0219i cel mai u\u0219or de retransmis c\u0103tre ter\u021bi.<\/p>\n
Cu toate acestea, impresia global\u0103 a similarit\u0103\u021bilor existente la nivel vizual, fonetic \u0219i conceptual trebuie s\u0103 fie bazat\u0103 pe impresia general\u0103 dat\u0103 de m\u0103rci \u00een ansamblu, av\u00e2nd \u00een vedere componentele distinctive \u0219i dominante.<\/p>\n
\u00cen cazul de fa\u021b\u0103, analiz\u00e2nd logo-ul, se acord\u0103 o importan\u021b\u0103 mai mare literelor comune \u201eMK\u201d, datorit\u0103 pozi\u021biei centrale pe care le ocup\u0103 \u00een cadrul elementului grafic, \u0219i a m\u0103rimii, prin raportare la restul elementelor.<\/p>\n
Singura diferen\u021b\u0103 relevant\u0103 const\u0103 \u00een elementele MICHAEL KORS, pentru marca anterioar\u0103, \u0219i MARKTOMI MARKTOMI, pentru marca contestat\u0103, ambele reprezent\u00e2nd elemente secundare c\u0103rora li se v\u0103 acorda o importan\u021b\u0103 redus\u0103, av\u00e2nd \u00een vedere argumentele de mai sus legate de dimensiune \u0219i pozi\u021bie.<\/p>\n
Mai mult dec\u00e2t at\u00e2t, titularul m\u0103rcii Michael Kors a supus analizei \u0219i reaua-credin\u021b\u0103 a solicitantului m\u0103rcii, rea-credin\u021b\u0103 eviden\u021biat\u0103 \u00een primul r\u0103nd de faptul c\u0103 acesta a copiat toate elementele dominante, folosind litere foarte mici pentru cuvintele \u201eMARKTOMI MARKTOMI\u201d (elemente ce nu au o leg\u0103tur\u0103 logic\u0103 cu ini\u021bialele \u201eMK\u201d), pentru a induce \u00een eroare publicul cu privire la provenien\u021ba produselor \u0219i, \u00een al doilea r\u00e2nd, de faptul c\u0103 solicitantul a depus \u00een trecut diferite cereri de marc\u0103 care seam\u0103n\u0103 cu branduri notorii.<\/p>\n
Marca solicitat\u0103 la \u00eenregistrare a fost repins\u0103 pe motivul c\u0103 exist\u0103 un grad ridicat de similaritate la nivel vizual \u0219i exist\u0103 riscul unei confuzii la nivelul publicului relevant.<\/p>\n
\u00cen considerentele celor expuse anterior, este foarte important s\u0103 depunem spre \u00eenregistrare toate elementele pentru care dorim protec\u021bie \u0219i este recomandabil s\u0103 apel\u0103m la un consilier specializat pentru a analiza importan\u021ba acestor elemente \u0219i pentru a confirma caracterul \u00eenregistrabil.<\/p>\n
Avocat Florin Filip<\/p>\n\n<\/div>\n\n<\/div><\/div>\n\n\t\t\t<\/div> \n\n\t\t<\/div>\n\t\t\n","protected":false},"excerpt":{"rendered":"
Marca reprezint\u0103 semnul distinctiv utilizat de \u00eentreprinderi \u00een activitatea comercial\u0103 pentru a se identifica \u00een fa\u021ba consumatorilor \u0219i poate fi format\u0103 din cuvinte, imagini, culori, sunete sau o combina\u021bie a acestora. Pentru a ne asigura o protec\u021bie complet\u0103, at\u00e2t \u00eempotriva […]<\/p>\n","protected":false},"author":1,"featured_media":4285,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_mi_skip_tracking":false},"categories":[2],"tags":[1835,106,219],"yoast_head":"\n
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