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Marca de renume din domeniul modei \u201eCHANEL\u201d a intrat \u00een conflict cu produc\u0103torul de dispozitive tehnologice \u201eHUAWEI\u201d dup\u0103 ce acesta a depus \u00een anul 2017 o cerere de marc\u0103 figurativ\u0103 la Oficiul European pentru Proprietate Intelectual\u0103 (EUIPO), element figurativ considerat c\u0103 ar crea un risc de confuzie, respectiv de asociere \u00eentre cele dou\u0103 companii:<\/p>\n
![\"\"](\"https:\/\/grecupartners.ro\/nom\/wp-content\/uploads\/2021\/08\/Chanel.jpg\")
<\/p>\n
De\u0219i titani \u00een dou\u0103 industrii diferite, Chanel a decis s\u0103 formuleze opozi\u021bie \u00eempotriva \u00eenregistr\u0103rii ca marc\u0103 a noului logo Huawei, cu privire la toate bunurile din Clasa Nisa 9 solicitate la \u00eenregistrare (dispozitive de comunica\u021bii \u0219i accesorii, software, s.a.m.d.), invoc\u00e2nd printre altele renumele de care se bucur\u0103 la nivelul Uniunii Europene.<\/p>\n
Comisia de Opozi\u021bii a EUIPO a argumentat c\u0103 nu exist\u0103 similarit\u0103\u021bi\u00a0 care s\u0103 justifice un risc de confuzie \u00een pia\u021b\u0103 \u00eentre cele dou\u0103 m\u0103rci. La nivel vizual cele dou\u0103 semne grafice se diferen\u021biaz\u0103 prin elemente \u00een sine, modul \u00een care acestea sunt reprezentate \u0219i pozi\u021bionate \u0219i, \u00een special, prin impresia general\u0103 pe care o transmit. Astfel, semnul \u00een cauz\u0103 va fi recunoscut ca o parte a unui lan\u021b format din dou\u0103 litere \u201eU\u201d sau o stilizare special\u0103 a literei \u201eH\u201d, motiv pentru care nu poate fi considerat c\u0103 exist\u0103 un concept comun cu marca anterioar\u0103. Fiind dou\u0103 m\u0103rci pur figurative, \u00een mod normal, semnele nu pot fi supuse unei analize fonetice.<\/p>\n
Mai departe, Chanel a f\u0103cut referin\u021b\u0103 la o decizie anterioar\u0103 a EUIPO pe care a considerat-o similar\u0103 prin prisma semnelor analizate\u00a0 \u00a0 ![\"\"](\"https:\/\/grecupartners.ro\/nom\/wp-content\/uploads\/2021\/08\/alphaand.jpg\")
nefind \u00eens\u0103 considerat\u0103 relevant\u0103 \u00een cazul de fa\u021b\u0103, deoarece semnele respective se bazau pe stilizarea aceleia\u0219i litere \u201eO\u201d, cu singura diferen\u021b\u0103 c\u0103 linia suplimentar\u0103 este pozi\u021bionat\u0103 \u00eentr-o direc\u021bie diferit\u0103.<\/p>\n
Decizia de respingere a opozi\u021biei a fost apelat\u0103 la Curtea General\u0103 a Uniunii Europene, unde \u00eens\u0103, apelul a fost respins \u0219i decizia men\u021binut\u0103. Curtea a considerat c\u0103\u00a0 m\u0103rcile \u00een cauz\u0103 au unele asem\u0103n\u0103ri, \u00eens\u0103 diferen\u021bele vizuale sunt semnificative, concluzion\u00e2nd \u00een final c\u0103 cele dou\u0103 semne sunt diferite.<\/p>\n
Prin urmare, trebuie s\u0103 tragem concluzia c\u0103 existen\u021ba anumitor caracteristici comune nu conduce direct la prezum\u021bia unei similarit\u0103\u021bi suficiente s\u0103 creeze \u00een mintea consumatorului o confuzie. Totodat\u0103, decizia poate fi atacat\u0103 \u00een continuare la Curtea de Justi\u021bie a Uniunii Europene.<\/p>\n
Avocat Florin Filip<\/p>\n
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Marca de renume din domeniul modei \u201eCHANEL\u201d a intrat \u00een conflict cu produc\u0103torul de dispozitive tehnologice \u201eHUAWEI\u201d dup\u0103 ce acesta a depus \u00een anul 2017 o cerere de marc\u0103 figurativ\u0103 la Oficiul European pentru Proprietate Intelectual\u0103 (EUIPO), element figurativ considerat […]<\/p>\n","protected":false},"author":1,"featured_media":4285,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_mi_skip_tracking":false},"categories":[2],"tags":[1830,164,1831,1828,1829,1832],"yoast_head":"\n
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