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{"id":5868,"date":"2021-07-02T09:39:27","date_gmt":"2021-07-02T09:39:27","guid":{"rendered":"https:\/\/grecupartners.ro\/nom\/?p=5868"},"modified":"2021-07-02T09:45:12","modified_gmt":"2021-07-02T09:45:12","slug":"actiunea-in-decadere-revocare-partiala-a-marcii-ballon-dor","status":"publish","type":"post","link":"https:\/\/grecupartners.ro\/nom\/actiunea-in-decadere-revocare-partiala-a-marcii-ballon-dor\/","title":{"rendered":"Ac\u021biunea \u00een dec\u0103dere \u2013 Revocare par\u021bial\u0103 a m\u0103rcii Ballon d\u2019or"},"content":{"rendered":"Marca \u201eBallon d\u2019or\u201d, denumirea celui mai prestigios premiu sportiv din lume, recunosc\u00e2nd cel mai bun juc\u0103tor de fotbal al anului, este supus\u0103 unei ac\u021biuni \u00een dec\u0103dere formulate de un competitor ce dore\u0219te \u00eenregistrarea m\u0103rcii \u201eGOLDEN BALLS\u201d.<\/p>\n
Marca de\u021binut\u0103 de grupul media francez \u00c9ditions Philippe Amaury este \u00eenregistrat\u0103 \u00eenc\u0103 din anul 2004 \u0219i se bucur\u0103 de protec\u021bie pentru o gam\u0103 variat\u0103 de produse \u0219i servicii din clasele 9, 14, 16, 18, 25, 28, 38, 41.<\/p>\n
Conform legisla\u021biei \u00een vigoare, titularul unei m\u0103rci este dec\u0103zut din drepturi dac\u0103, pentru o perioad\u0103 continu\u0103 de 5 ani, marca nu a fost utilizat\u0103 efectiv pentru bunurile \u0219i serviciile pentru care marca este \u00eenregistrat\u0103, \u0219i nu exist\u0103 motive \u00eentemeiate pentru nefolosire. Acest mecanism are, \u00een principal, rolul de a elibera pia\u021b\u0103 de marciile \u00een cazul c\u0103rora nu s-a concretizat o folosire real\u0103.<\/p>\n
Societatea Golden Balls Limited a \u00eencercat \u00eenregistrarea de m\u0103rcii cu acela\u0219i nume, pentru diverse clase de protec\u021bie, \u00eens\u0103 a \u00eent\u00e2mpinat de fiecare dat\u0103 opozi\u021bii din partea titularului m\u0103rcii \u201eBallon d\u2019or\u201d. \u00cen urma opozi\u021biilor, m\u0103rcile au fost respinse \u00een totalitate sau au fost limitate \u00een mod expres la produse \u0219i servicii care nu sunt \u00een leg\u0103tur\u0103 cu sporturile sau cu o tem\u0103 sportiv\u0103. \u00cen urma acestor tentative nereu\u0219ite, cei de la Golden Balls au \u00eencercat o abordare diferit\u0103, formul\u00e2nd o ac\u021biune \u00een dec\u0103dere cu privire la toate bunurile \u0219i serviciile pentru care este \u00eenregistrat\u0103 marca \u201eBallon d\u2019or\u201d.<\/p>\n
\u00cen prima instan\u021b\u0103, Oficiul European a considerat c\u0103 titularul m\u0103rcii nu a f\u0103cut dovada utiliz\u0103rii m\u0103rcii \u00een leg\u0103tur\u0103 cu toate produsele \u0219i serviciile pentru care marca a fost \u00eenregistrat\u0103 \u0219i prin urmare marca a fost revocat\u0103 cu privire la toate clasele, cu excep\u021bia activit\u0103\u021bilor sportive, \u0219i anume organizarea de competi\u021bii sportive \u0219i acordarea de trofee din Clasa 41.<\/p>\n
\u00cen ceea ce prive\u0219te bunurile din clasele 9 (aparate \u0219i instrumente \u0219tiin\u021bifice, CD-uri, aparate de telecomunica\u021bii, sting\u0103toare, etc.), 18 (bagaje, pungi, portofele \u0219i alte accesorii) , 25 (articole de \u00eembr\u0103c\u0103minte \u0219i \u00eenc\u0103l\u021b\u0103minte) \u0219i 28 (jocuri, juc\u0103rii \u0219i articole de joac\u0103), titularul m\u0103rcii doar a f\u0103cut referire la acestea \u0219i a argumentat c\u0103 ceremonia \u201eBallon d\u2019or\u201d este un joc\u00a0 \u00een care jurnali\u0219tii voteaz\u0103 cel mai bun fotbalist \u0219i prin urmare marca este utilizat\u0103 cu privire la jocuri. Argumentele nu au putut justifica constatarea conform c\u0103reia marca a fost utilizat\u0103 pentru aceste produse \u0219i av\u00e2nd \u00een vedere c\u0103 titularul nu a prezentat niciun document care s\u0103 dovedeasc\u0103 utilizarea efectiva pe pia\u021b\u0103 pentru\u00a0 aceste produse, marca a fost revocat\u0103 \u00een raport cu acestea.<\/p>\n
Nici \u00een cazul produselor din clasa 14 (medalii, statuete \u0219i figurine din metale pre\u021bioase, bijuterii, instrumente pentru m\u0103surarea timpului), nu s-au adus dovezi conving\u0103toare privind folosirea efectiva a m\u0103rcii, chiar daca marca este utilizata \u00een leg\u0103tur\u0103 cu faimosul trofeu placat cu metale pre\u021bioase. Chiar daca trofeul \u201eBallon d\u2019or\u201d s-ar incadra \u00een clasa 14, acesta nu a putut fi \u00eencadrat \u00een nicio categorie de produse din cele pentru care marca este protejat\u0103. Dac\u0103 la depunerea cererii de \u00eenregistrare s-ar fi specificat \u00een mod expres produsul \u201etrofee\u201d sau ar fi fost indicat\u0103 o categorie general\u0103 precum \u201earticole din metale pre\u021bioase \u0219i pietre pre\u021bioase \u0219i imita\u021bii ale acestora\u201d, nu s-ar fi ajuns \u00een situa\u021bia \u00een care marca s\u0103 nu mai fie protejat\u0103 tocmai \u00een leg\u0103tur\u0103 cu trofeul care a f\u0103cut ceremonia celebr\u0103.<\/p>\n
\u00cen ceea ce prive\u0219te produsele din clasa 16 ( materiale tip\u0103rite, ziare, c\u0103r\u021bi, reviste) \u0219i serviciile de publicare din clasa 41, titularul a adus dovezi cu privire la apari\u021bia a dou\u0103 c\u0103r\u021bi – \u201860 ans de BALLON D\u2019OR\u2019 \u0219i \u201860 ans de BALLON D\u2019OR\u2019 \u2013 \u0219i a f\u0103cut referire la edi\u021biile speciale ale revistei France Footbal\u00a0 care, dup\u0103 opinia lui confirm\u0103 utilizarea cu privire la serviciile de publicare.<\/p>\n
Oficiul a argumentat c\u0103 utilizarea efectiv\u0103 presupune prezen\u021ba real\u0103 a produselor \u0219i serviciilor \u00een pia\u021b\u0103 pentru ca marca s\u0103 \u00ee\u0219i exercite func\u021bia esen\u021bial\u0103, \u0219i anume de a identifica originea comercial\u0103 a produselor \u0219i serviciilor, permi\u021b\u00e2nd astfel consumatorului care le-a achizi\u021bionat s\u0103 repete experien\u021ba dac\u0103 se dovede\u0219te a fi pozitiv\u0103 sau s\u0103 o evite dac\u0103 se dovede\u0219te a fi negativ\u0103. \u00cen ceea ce prive\u0219te cele dou\u0103 c\u0103r\u021bi,\u00a0 comisia a considerat\u00a0 c\u0103 denumirea este utilizat\u0103 doar ca o referin\u021b\u0103 descriptiv\u0103, indic\u00e2nd anivers\u0103rile de 50, respectiv 60 de ani ale ceremoniei \u201eBallon d\u2019or\u201d, \u0219i \u00een concluzie nu este utilizat\u0103 ca marc\u0103.<\/p>\n
Mai mult dec\u00e2t at\u00e2t, apari\u021bia m\u0103rcii \u00een reviste \u0219i c\u0103r\u021bi nu dovede\u0219te faptul c\u0103 titularul m\u0103rcii furnizeaz\u0103 servicii de publicare unor ter\u021be p\u0103r\u021bi sub semnul m\u0103rcii pentru a-\u0219i asigura un loc \u00een pia\u021b\u0103 \u0219i pentru a distinge serviciile oferite de cele ale concuren\u021bilor. Aceste argumente se aplic\u0103 \u0219i \u00een cazul serviciilor din clasa 38 (telecomunica\u021bii, servicii de transmisie), serviciile de transmisie video \u0219i de publicare fiind \u00een fapt prestate de ter\u021bi \u00een beneficiul titularului m\u0103rcii.<\/p>\n
\u00cen calea de atac, Camera de recurs a admis \u00een parte cererea \u0219i a anulat prima hot\u0103r\u00e2re cu privire la materiale tip\u0103rite, c\u0103r\u021bi \u0219i reviste din clasa 16, men\u021bin\u00e2nd dispozi\u021biile primei instan\u021be \u00een ceea ce prive\u0219te restul claselor de protec\u021biei. \u00cen argumentare s-a avut \u00een vedere faptul c\u0103 au fost aduse sufieciente dovezi privind publicarea \u0219i promovarea celor dou\u0103 c\u0103r\u021bi \u0219i a revistelor, iar dac\u0103 semnul este utilizat ca marc\u0103 \u00een raport cu un eveniment, atunci \u00een mod logic poate fi folosit ca marc\u0103 \u0219i \u00een raport cu c\u0103r\u021bi sau publica\u021bii ce acoper\u0103 aceste eveniment, fiind mai mult dec\u00e2t o simpl\u0103 referin\u021b\u0103 descriptiv\u0103.<\/p>\n
\u00centre timp, titularul m\u0103rcii a trebuit s\u0103 ini\u021bieze o nou\u0103 procedur\u0103 de \u00eenregistrare a m\u0103rcii \u201eBallon d\u2019or\u201d pentru a-\u0219i asigura protec\u021bia \u00een leg\u0103tur\u0103 cu toate produsele \u0219i serviciile de interes. Aceasta spe\u021b\u0103 trebuie interpretat\u0103 ca o aten\u021bionare privind \u00eencadrarea c\u00e2t mai complet\u0103 a produselor \u0219i serviciilor \u00een clasele de protec\u021bie \u0219i o reamintire pentru asigurarea dovezilor de folosire a m\u0103rcii pe tot parcusul activit\u0103\u021bii.<\/p>\n
Avocat Florin Filip<\/p>\n","protected":false},"excerpt":{"rendered":"
Marca \u201eBallon d\u2019or\u201d, denumirea celui mai prestigios premiu sportiv din lume, recunosc\u00e2nd cel mai bun juc\u0103tor de fotbal al anului, este supus\u0103 unei ac\u021biuni \u00een dec\u0103dere formulate de un competitor ce dore\u0219te \u00eenregistrarea m\u0103rcii \u201eGOLDEN BALLS\u201d. Marca de\u021binut\u0103 de grupul […]<\/p>\n","protected":false},"author":1,"featured_media":4285,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_mi_skip_tracking":false},"categories":[2],"tags":[1810,1814,1812,808],"yoast_head":"\n
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