\n
Celebra marc\u0103 de produse cosmetice a introdus cu succes cererea de opozi\u021bie \u00eempotriva \u00eenregistr\u0103rii unei m\u0103rci asem\u0103n\u0103toare, \u201eMacfee\u201d, pe teritorilul Uniunii Europene.<\/p>\n
Trebuie observat c\u0103 marca anterioar\u0103 \u201eMAC\u201d este o marc\u0103 verbal\u0103, pe c\u00e2nd cea pentru care se cere \u00eenregistrarea este figurativ\u0103.<\/p>\n
Practica unitar\u0103 a EUIPO arat\u0103 c\u0103, \u00een cazul \u00een care o marc\u0103 european\u0103 anterioar\u0103 se reg\u0103se\u0219te cu totul \u00eentr-una ulterioar\u0103, procedura de opozi\u021bie este mult mai probalil s\u0103 fie acceptat\u0103, chiar \u0219i dac\u0103 aceast\u0103 confuzie se produce doar pentru o parte din publicul din Uniunea European\u0103.<\/p>\n
Pentru a \u00eentelege percep\u021bia publicului asupra sintagmei \u201eMAC\u201d, EUIPO s-a raportat la vobitorii de limb\u0103 englez\u0103, cum ar fi cei din Irlanda. Aceast\u0103 analiz\u0103 a reliefat faptul c\u0103 prefixul \u2018\u2019MAC\u2019\u2019 \u00eenseamn\u0103 pentru ei \u2018\u2019fiul lui...\u2019\u2019, iar acest element nu ii duce cu g\u00e2ndul la vreun bun anume, mai ales din r\u00e2ndul cosmeticelor, ar\u0103t\u00e2nd un grad normal de distinctivitate inerent\u0103.<\/p>\n
Oficiul European a ar\u0103tat faptul c\u0103 denumirea \u2018\u2019 MAC\u2019\u2019 se reg\u0103se\u0219te \u00een cadrul m\u0103rcii contestate, la \u00eenceputul cuv\u00e2ntului, \u00eentr-un mod eviden\u021biat, restul literelor urm\u0103toare (\u201cfee\u201d) fiind scrise cu font italic, asta relev\u00e2nd o importan\u021b\u0103 mai mic\u0103 \u00een structura cuv\u00e2ntului. Totodat\u0103, litera \u2018A\u2019\u2019 din marca contestat\u0103 este stilizat\u0103, dar publicul larg o va recunoa\u0219te ca fiind litera \u2018\u2019a\u2019\u2019.<\/p>\n
Av\u00e2nd \u00een vedere c\u0103 sintagma \u2018\u2019 MAC\u2019\u2019 are acela\u0219i \u00eenteles \u00een ambele cazuri, singura diferen\u021b\u0103 era continuarea \u2018\u2019fee\u2019\u2019 din marca contestat\u0103. Din analiza ei, s-a eviden\u021biat c\u0103 publicul o va \u00eentelege ca fiind o suma de bani pe care cump\u0103r\u0103torul va fi nevoit s\u0103 o plateasc\u0103 pentru a avea acces la un anumit bun sau serviciu.<\/p>\n
\u00centruc\u00e2t cuv\u00e2ntul \u201efee\u201e are un sens propriu \u00een limba englez\u0103 (tax\u0103), publicul larg va avea tendin\u021ba de a despar\u021bi \u00een mai multe p\u0103rti denumirea \u0219i nu o va privi ca pe un \u00eentreg.<\/p>\n
Pe l\u00e2ng\u0103 denumirea asem\u0103n\u0103toare, firma cu sediul \u00een China dorea s\u0103 comercializeze produse \u0219i servicii din aceea\u0219i clas\u0103, cum a fi cosmetice, produse de \u00eengrijirea pielii, uleiuri esen\u021biale sau parfumuri. Prin urmare, exista riscul ca un cump\u0103r\u0103tor s\u0103 asocieze produsele cu marca pentru care se solicit\u0103 \u00eenregistrarea cu cele ale societ\u0103\u021bii MAC sau \u00a0cu ale unei societ\u0103\u021bi afiliate economic cu aceasta.<\/p>\n
Din punct de vedere vizual, \u00eentreaga marc\u0103 anterioar\u0103 se reg\u0103se\u0219te \u00een cadrul m\u0103rcii contestate. \u00cen plus, Curtea a subliniat faptul c\u0103 acesta este primul lucru pe care \u00eel vede cump\u0103r\u0103torul, el citind \u00een majoritatea cazurilor de la st\u00e2nga la dreapta, sintagma \u2018\u2019MAC\u2019\u2019 atr\u0103g\u00e2ndu-i aten\u021bia.<\/p>\n
Auditiv, ambele m\u0103rci au aceea\u0219i pronun\u021bare a sintagmei \u2018\u2019MAC\u2019\u2019, iar la fel ca \u0219i \u00een cazul analizei vizuale, publicul \u00ee\u0219i axeaz\u0103 aten\u021bia \u00een principal pe \u00eenceputul cuv\u00e2ntului, acest lucru gener\u00e2nd un risc ridicat de confuzie.<\/p>\n
\u00cen consecin\u021b\u0103, \u00eenregistrarea m\u0103rcii \u2019\u2019MACfee\u2019\u2019 a fost respins\u0103, gradul\u00a0 de confuzie cu marca anterioar\u0103 fiind suficient de ridicat, iar solicitan\u021bii au fost obliga\u021bi la plata costurilor procedurii \u00eenaintate de c\u0103tre societatea MAC.\u00a0 Totodat\u0103, sociatatea care a introdus cererea de \u00eenregistrare respins\u0103 are dreptul s\u0103 formuleze apel \u00een termen de dou\u0103 luni de la data notific\u0103rii deciziei.<\/p>\n
Avocat Tudor Maga<\/p>\n\n<\/div>\n\n<\/div><\/div>\n\n\t\t\t<\/div> \n\n\t\t<\/div>\n\t\t\n","protected":false},"excerpt":{"rendered":"
Celebra marc\u0103 de produse cosmetice a introdus cu succes cererea de opozi\u021bie \u00eempotriva \u00eenregistr\u0103rii unei m\u0103rci asem\u0103n\u0103toare, \u201eMacfee\u201d, pe teritorilul Uniunii Europene. Trebuie observat c\u0103 marca anterioar\u0103 \u201eMAC\u201d este o marc\u0103 verbal\u0103, pe c\u00e2nd cea pentru care se cere \u00eenregistrarea […]<\/p>\n","protected":false},"author":1,"featured_media":4285,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_mi_skip_tracking":false},"categories":[2],"tags":[1778,1780,1782,267,1784],"yoast_head":"\n
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Trebuie observat c\u0103 marca anterioar\u0103 \u201eMAC\u201d este o marc\u0103 verbal\u0103, pe c\u00e2nd cea pentru care se cere \u00eenregistrarea […]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/grecupartners.ro\/nom\/mac-reuseste-sa-isi-protejeze-marca\/\" \/>\n<meta property=\"og:site_name\" content=\"Nomenius\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/Nomenius.ro\/\" \/>\n<meta property=\"article:published_time\" content=\"2021-04-15T11:19:14+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2021-04-15T11:19:40+00:00\" \/>\n<meta name=\"author\" content=\"Nomenius\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@nomenius\" \/>\n<meta name=\"twitter:site\" content=\"@nomenius\" \/>\n<meta name=\"twitter:label1\" content=\"Scris de\" \/>\n\t<meta name=\"twitter:data1\" content=\"Nomenius\" \/>\n\t<meta name=\"twitter:label2\" content=\"Timp estimat pentru citire\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/grecupartners.ro\/nom\/mac-reuseste-sa-isi-protejeze-marca\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/grecupartners.ro\/nom\/mac-reuseste-sa-isi-protejeze-marca\/\"},\"author\":{\"name\":\"Nomenius\",\"@id\":\"https:\/\/grecupartners.ro\/nom\/#\/schema\/person\/27733372249847b357871821210de3e8\"},\"headline\":\"MAC reu\u0219e\u0219te s\u0103 \u00ee\u0219i protejeze marca\",\"datePublished\":\"2021-04-15T11:19:14+00:00\",\"dateModified\":\"2021-04-15T11:19:40+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/grecupartners.ro\/nom\/mac-reuseste-sa-isi-protejeze-marca\/\"},\"wordCount\":563,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\/\/grecupartners.ro\/nom\/#organization\"},\"keywords\":[\"MAC\",\"MAC celebra marc\u0103 de produse cosmetice\",\"Macfee\",\"marca anterioar\u0103\",\"teritorilul Uniunii Europene\"],\"articleSection\":[\"Articole\"],\"inLanguage\":\"ro-RO\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/grecupartners.ro\/nom\/mac-reuseste-sa-isi-protejeze-marca\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/grecupartners.ro\/nom\/mac-reuseste-sa-isi-protejeze-marca\/\",\"url\":\"https:\/\/grecupartners.ro\/nom\/mac-reuseste-sa-isi-protejeze-marca\/\",\"name\":\"MAC reu\u0219e\u0219te s\u0103 \u00ee\u0219i protejeze marca - 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