\n
Celebrul lupt\u0103tor de arte mar\u021biale mixte Conor McGregor a pierdut\u00a0 un litigiu ce a durat peste 3 ani cu privire la marca purt\u00e2ndu-i numele. Acesta a decis s\u0103 \u00ee\u0219i protejeze numele la nivel interna\u021bional \u0219i a demarat formalit\u0103\u021bile necesare \u00een anul 2017 la nivelul Uniunii Europene, \u00een Irlanda \u0219i \u00een Statele Unite ale Americii, \u00eens\u0103 a \u00eent\u00e2mpinat opozi\u021bii din partea companiei McGregor New York ce de\u021bine drepturi anterioare asupra denumirii \u201eMcGregor\u201d.<\/p>\n
Marca \u201eConor McGregor\u201d\u00a0 a fost depus\u0103, printre altele, \u0219i pentru Clasa Nisa 25 \u00cembr\u0103c\u0103minte, \u00eenc\u0103l\u021b\u0103minte \u0219i articole pentru acoperirea capului, produse identice cu cele pentru care Mcgregor New York de\u021bine drepturi exclusive.<\/p>\n
Pe scurt, Comisia EUIPO a decis \u00een judecarea apelului, respingerea par\u021bial\u0103 a cererii de marca cu privire la Clasa 25, interzic\u00e2ndu-i lui Conor McGregor producerea \u0219i comercializarea produselor de \u00eembr\u0103c\u0103minte sub egida acestei m\u0103rci.<\/p>\n
\u00cen ap\u0103rarea sa, aplicantul a argumentat c\u0103 o persoan\u0103 ar trebui s\u0103 fie liber\u0103 s\u0103 \u00ee\u0219i foloseasc\u0103 propriul nume at\u00e2t timp c\u00e2t utilizarea se face conform practicilor cinstite \u0219i, \u00een plus, folosirea prenumelui \u201eConor\u201d \u00een partea de \u00eenceput este \u00eendeajuns pentru a diferen\u021bia denumirile ,astfel \u00eenc\u00e2t s\u0103 nu existe un risc de confuzie, respectiv de asociere \u00eentre m\u0103rci.<\/p>\n
Cu privire la folosirea numelui, Comisia a argumentat c\u0103 titularul unei m\u0103rci nu poate interzice unui ter\u021b folosirea propriului nume \u00een activitatea comercial\u0103, \u00eens\u0103 nu este acela\u0219i lucru cu \u00eenregistrarea unei m\u0103rci \u00eempotriva c\u0103reia pot fi invocate motive relative refuz.<\/p>\n
Din punct de vedere vizual \u0219i fonetic, marca anteriora \u201eMcGregor\u201d este\u00a0 reprodus\u0103 integral de marca contestat\u0103 \u00een care a dou\u0103 parte, mai lung\u0103, \u201eMcGregor\u201d, joac\u0103 un rol independent, dominant \u0219i distinctiv. Astfel, la nivel vizual \u0219i fonetic m\u0103rcile sunt similare peste gradul mediu.<\/p>\n
Compara\u021bia conceptual\u0103 r\u0103m\u00e2ne neutr\u0103, indiferent dac\u0103 \u201eConor\u201d \u0219i \u201eMcGregor\u201d sunt percepute ca nume sau prenume deoarece numele ca atare nu transmit un concept. De asemenea, Comisia consider\u0103 c\u0103 pentru evaluare similitudinii este irelevant dac\u0103 \u201eMcGregor\u201d este perceput de public ca un nume comun sau un nume str\u0103\u00een, fie \u00een Sco\u021bia, fie \u00een alt\u0103 parte a Uniunii Europene. Aplicantul nu a argumentat, dar\u0103mite s\u0103 dovedeasc\u0103, faptul c\u0103 numele nu ar avea caracter distinctiv raportat la bunurile vizate din clasa 25.<\/p>\n
\u00cen scopul unei aprecieri globale, av\u00e2nd \u00een vedere c\u0103 sunt vizate produse de larg consum (clasa 25), raportarea se face la consumatorul mediu, considerat rezonabil de atent \u0219i bine informat, iar acesta are rareori \u0219ansa de a face o compara\u021bie direct\u0103 \u00eentre semne, baz\u00e2ndu-se \u00een principal pe imaginea imperfect\u0103 din memoria sa.<\/p>\n
Acestea fiind spuse, av\u00e2nd \u00een vedere similitudinea denumirilor \u0219i identitatea bunurilor vizate de conflict, Comisia\u00a0 EUIPO a decis respingerea apelului, \u0219i prin urmare respingerea cererii de marca cu privire la bunurile contestate (clasa 25).<\/p>\n
\u00cen ceea ce prive\u0219te cererea de marca depus\u0103 la USPTO (Oficiul pentru Inven\u021bii \u0219i M\u0103rci din Statele Unite),\u00a0 aceasta se afl\u0103 \u00eenc\u0103 sub examinare, iar cererea depus\u0103 \u00een Irlanda a fost admis\u0103.<\/p>\n
Acest caz ne dovede\u0219te c\u00e2t de important\u0103 este marca \u00eenregistrat\u0103 pentru o afacere, fiind recomandabil\u0103 ini\u021bierea procedurii de \u00eenregistrare chiar \u00eenaintea demar\u0103rii efective a activit\u0103\u021bilor comerciale.<\/p>\n
\u00a0<\/p>\n
Avocat Florin Filip\u00a0 \u00a0 \u00a0 \u00a0 \u00a0\u00a0<\/p>\n
\u00a0<\/p>\n\n<\/div>\n\n<\/div><\/div>\n\n\t\t\t<\/div> \n\n\t\t<\/div>\n\t\t\n","protected":false},"excerpt":{"rendered":"
Celebrul lupt\u0103tor de arte mar\u021biale mixte Conor McGregor a pierdut\u00a0 un litigiu ce a durat peste 3 ani cu privire la marca purt\u00e2ndu-i numele. Acesta a decis s\u0103 \u00ee\u0219i protejeze numele la nivel interna\u021bional \u0219i a demarat formalit\u0103\u021bile necesare \u00een […]<\/p>\n","protected":false},"author":1,"featured_media":4285,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_mi_skip_tracking":false},"categories":[2],"tags":[1707,1711,687,1709],"yoast_head":"\n
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