Marca de culoare - Nomenius<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/grecupartners.ro\/nom\/marca-de-culoare\/\" \/>\n<meta property=\"og:locale\" content=\"ro_RO\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Marca de culoare - Nomenius\" \/>\n<meta property=\"og:description\" content=\"Marca reprezint\u0103 simbolul cu ajutorul c\u0103rora clien\u021bii pot recunoa\u0219te o anumit\u0103 firm\u0103 \u0219i produsele sale, deosebind-o de concuren\u021b\u0103. Astfel, marca este protejat\u0103 prin \u00eenregistrare. Pentru ca marca s\u0103 fie \u00eenregistrat\u0103 cu success, con\u021binutul acesteia trebuie s\u0103 fie bine definit, pentru […]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/grecupartners.ro\/nom\/marca-de-culoare\/\" \/>\n<meta property=\"og:site_name\" content=\"Nomenius\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/Nomenius.ro\/\" \/>\n<meta property=\"article:published_time\" content=\"2020-06-02T11:14:03+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2020-06-02T15:22:59+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/grecupartners.ro\/nom\/wp-content\/uploads\/2018\/01\/Imagine_default_facebook_Nomenius.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1200\" \/>\n\t<meta property=\"og:image:height\" content=\"630\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Nomenius\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@nomenius\" \/>\n<meta name=\"twitter:site\" content=\"@nomenius\" \/>\n<meta name=\"twitter:label1\" content=\"Scris de\" \/>\n\t<meta name=\"twitter:data1\" content=\"Nomenius\" \/>\n\t<meta name=\"twitter:label2\" content=\"Timp estimat pentru citire\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/grecupartners.ro\/nom\/marca-de-culoare\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/grecupartners.ro\/nom\/marca-de-culoare\/\"},\"author\":{\"name\":\"Nomenius\",\"@id\":\"https:\/\/grecupartners.ro\/nom\/#\/schema\/person\/27733372249847b357871821210de3e8\"},\"headline\":\"Marca de culoare\",\"datePublished\":\"2020-06-02T11:14:03+00:00\",\"dateModified\":\"2020-06-02T15:22:59+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/grecupartners.ro\/nom\/marca-de-culoare\/\"},\"wordCount\":553,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\/\/grecupartners.ro\/nom\/#organization\"},\"keywords\":[\"inregistrare marca\",\"inregistrare marca la nivel european\",\"inregistrare marci\",\"marca color\",\"Marca figurativ\u0103\",\"marca sonora\",\"marca verbal\u0103\",\"m\u0103rci de culoare \u00eenregistrate\"],\"articleSection\":[\"Articole\"],\"inLanguage\":\"ro-RO\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/grecupartners.ro\/nom\/marca-de-culoare\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/grecupartners.ro\/nom\/marca-de-culoare\/\",\"url\":\"https:\/\/grecupartners.ro\/nom\/marca-de-culoare\/\",\"name\":\"Marca de culoare - 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{"id":5650,"date":"2020-06-02T11:14:03","date_gmt":"2020-06-02T11:14:03","guid":{"rendered":"https:\/\/grecupartners.ro\/nom\/?p=5650"},"modified":"2020-06-02T15:22:59","modified_gmt":"2020-06-02T15:22:59","slug":"marca-de-culoare","status":"publish","type":"post","link":"https:\/\/grecupartners.ro\/nom\/marca-de-culoare\/","title":{"rendered":"Marca de culoare"},"content":{"rendered":"

Marca reprezint\u0103 simbolul cu ajutorul c\u0103rora clien\u021bii pot recunoa\u0219te o anumit\u0103 firm\u0103 \u0219i produsele sale, deosebind-o de concuren\u021b\u0103. Astfel, marca este protejat\u0103 prin \u00eenregistrare.<\/p>\n

Pentru ca marca s\u0103 fie \u00eenregistrat\u0103 cu success, con\u021binutul acesteia trebuie s\u0103 fie bine definit, pentru a nu exista confuzii ulterior referitor la protec\u021bia pe care o confer\u0103 \u0219i la cazurile \u00een care e \u00eenc\u0103lcat\u0103.<\/p>\n

<\/p>\n

EUIPO (European Union Intelectual Property Office) recunoa\u0219te mai multe categorii de m\u0103rci ce pot fi \u00eenregistrate, acestea fiind:<\/p>\n

Marca verbal\u0103<\/li>\n
Marca figurativ\u0103 \/ figurativ\u0103 cu elemente verbale<\/li>\n
Marca tridimensional\u0103 \/ tridimensional\u0103 cu elemente verbale<\/li>\n
Marca de pozi\u021bionare<\/li>\n
Marca dinamic\u0103<\/li>\n
Marca de culoare (unic\u0103)<\/li>\n
Marca de culoare (combinat\u0103)<\/li>\n
Marca sonor\u0103<\/li>\n
Marca \u00een mi\u0219care<\/li>\n
Marca multimedia<\/li>\n
Marca hologram\u0103<\/li>\n<\/ul>\n
<\/p>\n
O aten\u021bie special\u0103 trebuie acordat\u0103 m\u0103rcii de culoare, aceasta pun\u00e2nd numeroase probleme \u00een practic\u0103.<\/p>\n
\u00cen primul r\u00e2nd, marca de culoare poate fi de dou\u0103 tipuri: de culoare unic\u0103 sau de culoare combinat\u0103.<\/p>\n
Cea de culoare unic\u0103 este format\u0103 exclusiv dintr-o singur\u0103 culoare, \u00een timp ce marca de culoare combinat\u0103 const\u0103 exclusiv \u00een culori combinate, \u00een ambele cazuri fiind excluse contururile.<\/p>\n
<\/p>\n
\u00cen ultimii ani, culorile au devenit din ce\u00a0 \u00een ce mai utilizate ca m\u0103rci, dar este destul de dificil s\u0103 fie \u00eenregistrate, deoarece \u00een foarte multe situa\u021bii culoarea nu este considerat\u0103 ca fiind un semn distinctiv.<\/p>\n
<\/p>\n
Astel, situa\u021bia este diferit\u0103 \u00een func\u021bie de \u021bara sau regiunea \u00een care se \u00eencearc\u0103 \u00eenregistrarea \u0219i recunoa\u0219terea m\u0103rcii de culoare.<\/p>\n
La nivel european, conform Articolului 4 din Regulamentul (CE) nr. 40-94 al Consiliului din 20 decembrie 1993, marca poate consta \u00een \u201eorice semne care pot fi reprezentate grafic … cu condi\u021bia ca aceste semne s\u0103 poat\u0103 distinge bunurile sau serviciile unei \u00eentreprinderi de cele ale altor \u00eentreprinderi\u201d, intr\u00e2nd sub sfera acestei defin\u021bii \u0219i marca de culoare. Totu\u0219i, pentru a putea \u00eenregistra cu succes, culoarea trebuie exprimat\u0103 printr-un cod de culori interna\u021bional, precum Pantone sau RAL \u0219i, de cele mai multe ori, trebuie dovedit\u0103 distinctivitatea rezultat\u0103 dintr-o folosire \u00eendelungat\u0103 a respectivei culori.<\/p>\n
<\/p>\n
\u00cen SUA, situa\u021bia este pu\u021bin mai nuan\u021bat\u0103. \u00cenregistrarea m\u0103rcii de culoare este posibil\u0103, primul succes \u00een acest sens apar\u021bin\u00e2nd companiei Owens Corning, care a reu\u0219it s\u0103 protejeze culoare roz pentru produsele de izolare. Principiul general este acela c\u0103 trebuie demonstrat faptul c\u0103 marca de culoare a acumulat o distinctivitate substan\u021bal\u0103, iar culoarea indic\u0103 sursa bunurilor c\u0103rora se aplic\u0103.<\/p>\n
Un criteriu pentru admisibilitate este cel al func\u021bionalit\u0103\u021bii, conform \u00a0Lanham Act. Astfel, dac\u0103 acea culoare are \u0219i un rol func\u021bional pentru categoria de produse respective, marca nu poate fi admis\u0103. Instan\u021bele din SUA au re\u021binut mai multe cazuri \u00een care culoarea este func\u021bional\u0103. Un exemplu \u00een acest sens este refuzul de a \u00eenregistra portocaliul \u0219i galbenul pentru telefoane \u0219i cabinele de telefon, pentru aceste culori ofer\u0103 o mai bun\u0103 vizibilitate acestora, \u00een orice condi\u021bii de lumin\u0103.<\/p>\n
<\/p>\n
C\u00e2teva exemple de m\u0103rci de culoare \u00eenregistrate sunt:<\/p>\n
- Ro\u0219u Louboutin pentru talpa ro\u0219ie a pantofilor cu toc, atunci c\u00e2nd pantoful nu este ro\u0219u<\/li>\n
- Albastru deschis Tiffany pentru cutiile de bijuterii<\/li>\n
- Magenta T-Mobile pentru servicii de telecomunica\u021bii<\/li>\n
- Portocaliu Fiskars pentru m\u00e2nerul de la foarfec\u0103<\/li>\n<\/ul>\n
  Maria Luca<\/p>\n","protected":false},"excerpt":{"rendered":"
  Marca reprezint\u0103 simbolul cu ajutorul c\u0103rora clien\u021bii pot recunoa\u0219te o anumit\u0103 firm\u0103 \u0219i produsele sale, deosebind-o de concuren\u021b\u0103. Astfel, marca este protejat\u0103 prin \u00eenregistrare. Pentru ca marca s\u0103 fie \u00eenregistrat\u0103 cu success, con\u021binutul acesteia trebuie s\u0103 fie bine definit, pentru […]<\/p>\n","protected":false},"author":1,"featured_media":4285,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_mi_skip_tracking":false},"categories":[2],"tags":[157,1623,14,728,1619,1621,795,1625],"yoast_head":"\nMarca de culoare - Nomenius<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/grecupartners.ro\/nom\/marca-de-culoare\/\" \/>\n<meta property=\"og:locale\" content=\"ro_RO\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Marca de culoare - Nomenius\" \/>\n<meta property=\"og:description\" content=\"Marca reprezint\u0103 simbolul cu ajutorul c\u0103rora clien\u021bii pot recunoa\u0219te o anumit\u0103 firm\u0103 \u0219i produsele sale, deosebind-o de concuren\u021b\u0103. Astfel, marca este protejat\u0103 prin \u00eenregistrare. 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