Istoria conflictului \u201cPolo\u201d - Nomenius<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/grecupartners.ro\/nom\/istoria-conflictului-polo\/\" \/>\n<meta property=\"og:locale\" content=\"ro_RO\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Istoria conflictului \u201cPolo\u201d - Nomenius\" \/>\n<meta property=\"og:description\" content=\"\u021ain\u00e2nd cont de faptul c\u0103, \u00een materia conflictului dintre dou\u0103 m\u0103rci elementul esen\u021bial este riscul de confuzie care se poate crea prin coexisten\u021ba a dou\u0103 m\u0103rci similare, ne \u00eendreptam aten\u021bia c\u0103tre un subiect foarte controversat la nivel mondial, conflictul asupra […]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/grecupartners.ro\/nom\/istoria-conflictului-polo\/\" \/>\n<meta property=\"og:site_name\" content=\"Nomenius\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/Nomenius.ro\/\" \/>\n<meta property=\"article:published_time\" content=\"2020-03-02T07:34:47+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2020-03-02T07:34:48+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/grecupartners.ro\/nom\/wp-content\/uploads\/2018\/01\/Imagine_default_facebook_Nomenius.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1200\" \/>\n\t<meta property=\"og:image:height\" content=\"630\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Nomenius\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@nomenius\" \/>\n<meta name=\"twitter:site\" content=\"@nomenius\" \/>\n<meta name=\"twitter:label1\" content=\"Scris de\" \/>\n\t<meta name=\"twitter:data1\" content=\"Nomenius\" \/>\n\t<meta name=\"twitter:label2\" content=\"Timp estimat pentru citire\" \/>\n\t<meta name=\"twitter:data2\" content=\"6 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/grecupartners.ro\/nom\/istoria-conflictului-polo\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/grecupartners.ro\/nom\/istoria-conflictului-polo\/\"},\"author\":{\"name\":\"Nomenius\",\"@id\":\"https:\/\/grecupartners.ro\/nom\/#\/schema\/person\/27733372249847b357871821210de3e8\"},\"headline\":\"Istoria conflictului \u201cPolo\u201d\",\"datePublished\":\"2020-03-02T07:34:47+00:00\",\"dateModified\":\"2020-03-02T07:34:48+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/grecupartners.ro\/nom\/istoria-conflictului-polo\/\"},\"wordCount\":1153,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\/\/grecupartners.ro\/nom\/#organization\"},\"keywords\":[\"func\u021bia de marca\",\"Istoria conflictului \u201cPolo\u201d\",\"Lauren Company L.P.\",\"marca \u201cPolo\u201d\",\"marca verbal\u0103\",\"Ralph Lauren\",\"The Polo\"],\"articleSection\":[\"Articole\"],\"inLanguage\":\"ro-RO\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/grecupartners.ro\/nom\/istoria-conflictului-polo\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/grecupartners.ro\/nom\/istoria-conflictului-polo\/\",\"url\":\"https:\/\/grecupartners.ro\/nom\/istoria-conflictului-polo\/\",\"name\":\"Istoria conflictului \u201cPolo\u201d - 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{"id":5596,"date":"2020-03-02T07:34:47","date_gmt":"2020-03-02T07:34:47","guid":{"rendered":"https:\/\/grecupartners.ro\/nom\/?p=5596"},"modified":"2020-03-02T07:34:48","modified_gmt":"2020-03-02T07:34:48","slug":"istoria-conflictului-polo","status":"publish","type":"post","link":"https:\/\/grecupartners.ro\/nom\/istoria-conflictului-polo\/","title":{"rendered":"Istoria conflictului \u201cPolo\u201d"},"content":{"rendered":"

Dac\u0103 decizia de cump\u0103rare a publicului ar fi influen\u021bat\u0103 exclusiv de elementul figurativ, probabil c\u0103 o bun\u0103 parte a publicului nu ar avea siguran\u021ba c\u0103 produsul provine de la produc\u0103torul Ralph Lauren sau de la federa\u021bia nord-american\u0103 de polo \u201cUS POLO Association\u201d. Acest risc de confuzie poate fi amplificat de al\u021bi factori precum v\u00e2nzarea ambelor produse prin intermediul aceluia\u0219i distribuitor sau reprezentarea foarte redus\u0103 c\u0103 dimensiune a logo-ului pe produs, ne\u00eenso\u021bit\u0103 de elementele verbale, astfel \u00eenc\u00e2t o parte semnificativ\u0103 a publicului poate face o achizi\u021bie av\u00e2nd convingerea ferm\u0103 c\u0103 produsul este cel dorit, dar, \u00een realitate, s\u0103 fie generat\u0103 o v\u00e2nzare printr-o inducere \u00een eroare \u00een privin\u021ba originii comerciale a produsului respectiv.<\/p>\n

Similaritatea vizual\u0103 este dat\u0103 \u00een mod special de stilizarea similar\u0103 a juc\u0103torilor de polo c\u0103lare pe cal av\u00e2nd crosa ridicat\u0103, \u00een cazul \u201cUS POLO Assn\u201d exist\u00e2nd \u0219i un al doilea juc\u0103tor av\u00e2nd crosa \u00eendreptat\u0103 \u00een jos \u2013 totu\u0219i, acest element suplimentar poate fi trecut cu vederea de un consumator care manifest\u0103 un nivel mediu de aten\u021bie, mai ales \u00een cazurile \u00een care dimensiunea logo-ului este redus\u0103. Nu neg\u0103m faptul c\u0103 un consumator are la dispozi\u021bie alte criterii adi\u021bionale de informare corect\u0103 cum ar fi etichetele interioare ale produsului, personalul magazinului, etc. dar la fel de corect este \u0219i faptul c\u0103 practica instan\u021belor ne indica \u00een mod expres c\u0103 alegerea consumatorului \u00een cazul m\u0103rcilor din domeniul vestimentar este influen\u021bat\u0103 \u00een mare m\u0103sur\u0103 de identificarea logo-ului, av\u00e2nd \u00een vedere \u0219i nenum\u0103ratele modele de haine \u00een care marca verbal\u0103 nu este neap\u0103rat utilizata, logo-ul r\u0103m\u00e2n\u00e2nd un element central de orientare \u00een percep\u021bia publicului.<\/p>\n

Totu\u0219i, acest risc de confuzie are loc \u00een mod legal deoarece ambele m\u0103rci sunt \u00eenregistrate \u0219i protejate la nivel interna\u021bional. \u00cenceputul conflictului dintre cele dou\u0103 entit\u0103\u021bi este destul de vechi, \u00eens\u0103 cert este c\u0103 inclusiv \u00een prezent exist\u0103 litigii \u00eentre cei doi produc\u0103tori \u0219i nu doar la nivel de \u00eembr\u0103c\u0103minte sau \u00eenc\u0103l\u021b\u0103minte, ci \u0219i la nivel de accesorii sau produse cosmetice, ambele p\u0103r\u021bi fiind extrem de vigilente la modul \u00een care concurentul utilizeaz\u0103 marca sa, c\u0103ut\u00e2nd s\u0103 identifice situa\u021bii \u00een care instan\u021bele ar putea concluziona c\u0103 exista o \u00eenc\u0103lcare de drepturi. De men\u021bionat ar fi totu\u0219i c\u0103 \u00een postura reclamantului, \u00een marea majoritate a cazurilor, se afl\u0103 Ralph Lauren, federa\u021bia \u00eencerc\u00e2nd s\u0103 mearg\u0103 pe ideea c\u0103 marca sa reprezint\u0103 sportul \u00een sine \u0219i c\u0103 nu se poate monopoliza conceptul sportiv \u201cpolo\u201d, \u00eens\u0103 r\u0103m\u00e2ne de discutat asupra identit\u0103\u021bii grafice pe care federa\u021bia o propune publicului.<\/p>\n

Cu privire la elementul verbal \u201cPolo\u201d, instan\u021bele au considerat c\u0103 acest element nu poate fi considerat distinctiv pentru tricourile cu guler deoarece publicul \u00een\u021belege aceasta denumire ca un tip de tricou, nu cu func\u021bia de marca, de\u0219i prima entitate care a utilizat acest element \u00een asociere cu produsele vestimentare a fost compania \u00eenfiin\u021bat\u0103 de Ralph Lauren. \u00cen prezent, exist\u0103 multe m\u0103rci \u00eenregistrate pentru \u00eembr\u0103c\u0103minte\/\u00eenc\u0103l\u021b\u0103minte care includ cuv\u00e2ntul \u201cPolo\u201d, dar \u00eel includ \u00eentr-o structur\u0103 complex\u0103 \u00een care nu este individualizat \u00een mod special acest termen. \u00cen concluzie, marca \u201cPolo\u201d apar\u021bin\u00e2nd Ralph Lauren protejeaz\u0103 toate articolele vestimentare, cu excep\u021bia tricourilor de tip polo \u0219i a articolelor utilizate \u00een jocul de polo.<\/p>\n

Ralph Lauren a \u00eenfiin\u021bat compania \u00een anul 1967 utiliz\u00e2nd termenul \u201cPolo\u201d \u0219i juc\u0103torul c\u0103lare pe cal drept logo pentru a identifica linia vestimentar\u0103 \u0219i parfumurile comercializate de compania celebrului designer. La \u00eenceputul anilor \u201980, federa\u021bia care guverneaz\u0103 desf\u0103\u0219urarea competi\u021biilor de polo \u00een SUA a decis s\u0103 utilizeze denumirea \u201cPolo\u201d, un cuv\u00e2nt absolut lipsit de distinctivitate prin raportare la sportul pe care \u00eel guverneaz\u0103 \u00een SUA, utiliz\u00e2nd totodat\u0103 imaginea a doi jochei \u00eentr-o manier\u0103, cel pu\u021bin la prima vedere, confundabil\u0103 cu logo-ul promovat de Ralph Lauren. Pe de o parte, este impropriu s\u0103 i se interzic\u0103 federa\u021biei s\u0103 utilizeze tocmai elementul care define\u0219te sportul \u00een sine (cuv\u00e2ntul \u201cPolo\u201d + imaginea unui juc\u0103tor), dar aceast\u0103 utilizare trebuie s\u0103 respecte \u0219i drepturile de proprietate industrial\u0103 de\u021binute de Ralph Lauren. Riscurile unui litigiu cu compania de\u021binut\u0103 de Ralph Lauren sunt luate \u00een considerare foarte ferm de federa\u021bia de polo \u2013 drept dovada, \u00een 2013, distribuitorul federa\u021biei \u00een India a acceptat s\u0103 desp\u0103gubeasc\u0103 societatea lui Ralph Lauren cu suma de 3,2 milioane de dolari pentru a evita pronun\u021barea unei hot\u0103r\u00e2ri de c\u0103tre o instan\u021b\u0103 judec\u0103toreasc\u0103.<\/p>\n

De asemenea, ar fi de re\u021binut faptul c\u0103 anul 1890 pe care US Polo Assn \u00eel utilizeaz\u0103 \u00een prezentarea sa, nu reprezint\u0103 anul lans\u0103rii liniei de produse vestimentare, ci pur \u0219i simplu anul \u00eenfiin\u021b\u0103rii federa\u021biei care, din 1890 \u0219i p\u00e2n\u0103 la \u00eenceputul anilor \u201980, nu a luat \u00een considerare exploatarea comercial\u0103 \u00een direc\u021bia unei linii vestimentare sau a unor produse cosmetice, \u00eens\u0103 conform unei decizii a unei instan\u021be americane din 2006, US Polo Assn \u00ee\u0219i poate folosi marca at\u00e2t timp c\u00e2t se identifica concret originea comerciala a produsului respectiv, instan\u021ba furniz\u00e2nd ca exemplu utilizarea \u00eentreag\u0103 a denumirii federa\u021biei.<\/p>\n

Este de la sine \u00een\u021beles faptul c\u0103 fondul acestui litigiu genereaz\u0103 \u0219i curiozitatea dac\u0103 putem asocia elementul \u201cPolo\u201d cu un jocheu \u0219i dac\u0103 putem folosi aceast\u0103 asociere pe produse vestimentare. Practica instan\u021belor europene sugereaz\u0103 totu\u0219i ideea c\u0103 drepturile companiei \u00eenfiin\u021bate de Ralph Lauren \u0219i notorietatea produselor sale sunt intacte, aspect confirmat de decizii emise de EUIPO (Oficiul Uniunii Europene de Proprietate Intelectual\u0103) prin care a fost refuzat\u0103 \u00eenregistrarea m\u0103rcilor de mai jos ca urmare a opozi\u021biilor depuse de compania american\u0103:<\/p>\n

$\"\"$ <\/p>\n

Concluzion\u00e2nd, interesul companiei The Polo\/Lauren Company L.P. \u00een protejarea jocheului \u0219i a elementului \u201cPolo\u201d este major, astfel \u00eenc\u00e2t orice utilizare sau \u00eencercare de \u00eenregistrare a acestor elemente va atrage opozi\u021bia companiei lui Ralph Lauren, iar litigiile cu federa\u021bia american\u0103 de polo cu siguran\u021b\u0103 c\u0103 vor continua at\u00e2t timp c\u00e2t interesul ambelor p\u0103r\u021bi se va suprapune asupra termenului \u201cPOLO\u201d sau a reprezent\u0103rii grafice binecunoscute \u0219i promovate de c\u0103tre Ralph Lauren.<\/p>\n

<\/p>\n

Avocat Bogdan Bularda<\/p>\n","protected":false},"excerpt":{"rendered":"

\u021ain\u00e2nd cont de faptul c\u0103, \u00een materia conflictului dintre dou\u0103 m\u0103rci elementul esen\u021bial este riscul de confuzie care se poate crea prin coexisten\u021ba a dou\u0103 m\u0103rci similare, ne \u00eendreptam aten\u021bia c\u0103tre un subiect foarte controversat la nivel mondial, conflictul asupra […]<\/p>\n","protected":false},"author":1,"featured_media":4285,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_mi_skip_tracking":false},"categories":[2],"tags":[796,799,794,797,795,798,793],"yoast_head":"\nIstoria conflictului \u201cPolo\u201d - Nomenius<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/grecupartners.ro\/nom\/istoria-conflictului-polo\/\" \/>\n<meta property=\"og:locale\" content=\"ro_RO\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Istoria conflictului \u201cPolo\u201d - 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