Despre riscul de confuzie \u00eentre m\u0103rci - Nomenius<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/grecupartners.ro\/nom\/despre-riscul-de-confuzie-intre-marci\/\" \/>\n<meta property=\"og:locale\" content=\"ro_RO\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Despre riscul de confuzie \u00eentre m\u0103rci - Nomenius\" \/>\n<meta property=\"og:description\" content=\"O astfel de distinc\u021bie, \u00een pofida faptului c\u0103 poate p\u0103rea \u00een totalitate subiectiv\u0103, con\u021bine o multitudine de linii directoare \u00een virtutea c\u0103rora examinatorul desemnat dosarului de marc\u0103 ai c\u0103rei solicitan\u021bi suntem trebuie s\u0103 ia o decizie. 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{"id":5566,"date":"2019-12-24T07:41:19","date_gmt":"2019-12-24T07:41:19","guid":{"rendered":"https:\/\/grecupartners.ro\/nom\/?p=5566"},"modified":"2019-12-22T17:43:55","modified_gmt":"2019-12-22T17:43:55","slug":"despre-riscul-de-confuzie-intre-marci","status":"publish","type":"post","link":"https:\/\/grecupartners.ro\/nom\/despre-riscul-de-confuzie-intre-marci\/","title":{"rendered":"Despre riscul de confuzie \u00eentre m\u0103rci"},"content":{"rendered":"

Pentru a ne pronun\u021ba cu privire la existen\u021ba unui risc de confuzie, trebuie s\u0103 avem \u00een vedere, printre altele, identitatea\/similaritatea produselor sau serviciilor pentru care marca anterioar\u0103 este \u00eenregistrat\u0103 \u0219i cele pentru care exist\u0103 o cerere de \u00eenregistrare de marc\u0103 \u00een curs de examinare, \u00eensumat\u0103 cu identitatea\/similaritatea semnelor respectivelor m\u0103rci. Acestea sunt condi\u021bii cumulative sau, mai clar, \u00een situa\u021bia \u00een care semnele m\u0103rcilor sunt identice\/similare (cu valoare de exemplu, dou\u0103 m\u0103rci combinate a c\u0103ror parte verbal\u0103 \u2013 denumire \u2013 este identic\u0103: XYZ\/XYZ) \u00eens\u0103 produsele\/serviciile sunt total diferite, nu se va putea argumenta \u00een vederea stabilirii unui risc dec\u00e2t cu titlu de excep\u021bie (protec\u021bia m\u0103rcii notorii) ca urmare a existen\u021bei unui important principiu \u00een domeniu, anume principiul specialit\u0103\u021bii m\u0103rcii care prevede c\u0103 marca este protejat\u0103 pentru produsele\/serviciile pentru care este \u00eenregistrat\u0103.<\/p>\n

Importan\u021b\u0103 \u00een analiza corect\u0103 a posibilit\u0103\u021bii cre\u0103rii unei confuzii la nivelul publicului relevant au, desigur, \u0219i al\u021bi factori: natura produselor\/serviciilor, canalele de distribu\u021bie sau publicul destinatar. Sunt factori suplimentari ce se pot dovedi a fi esen\u021biali \u00een analiz\u0103, dat fiind faptul c\u0103 \u00eentotdeauna c\u00e2nd analiz\u0103m existen\u021ba unui risc de confuzie, analiza se face in concreto, de la caz la caz.<\/p>\n

Prin urmare, riscul de confuzie const\u0103 \u00een confuzia ce se \u00eenf\u0103ptuie\u0219te \u00een mintea consumatorului \u00een momentul \u00een care acesta vizualizeaz\u0103 mental m\u0103rcile \u00een spe\u021b\u0103, vizualizare \u00een urma c\u0103reia constat\u0103 c\u0103 cele dou\u0103 m\u0103rci apar\u021bin, probabil, aceluia\u0219i titular, c\u0103 aceea\u0219i societate le de\u021bine \u0219i se folose\u0219te de ele, \u201c\u021bin\u00e2nd cont \u00een special de elementele lor distinctive \u0219i dominante, precum \u0219i de faptul c\u0103 un consumator percepe o marc\u0103, \u00een mod normal, ca pe un \u00eentreg, nef\u0103c\u00e2nd o examinare a diferitelor detalii ale acesteia\u201d (Phillips-Van Heusen Corp., cauza T-292\/01).<\/p>\n

Confuzia \u00eentre m\u0103rci e un fapt real ce poate prejudicia grav un agent economic. Ne putem imagina situa\u021bia \u00een care titularul X investe\u0219te zeci sau chiar sute de mii de euro \u00een promovarea m\u0103rcii sale, \u00eencerc\u00e2nd s\u0103 acopere o arie c\u00e2t mai mare din pia\u021b\u0103 \u0219i s\u0103 \u00ee\u0219i fac\u0103 produsul\/serviciile cunoscute. Daca cineva \u00eencearc\u0103 \u00eenregistrarea ulterioar\u0103 a unei m\u0103rci identice sau chiar similare, \u00eenregistrare care se \u0219i finalizeaz\u0103 cu success, de promovarea \u00een cauz\u0103 ar beneficia \u0219i aceast\u0103 persoan\u0103 \u00een mod injust, producandu-se astfel un prejudiciu \u00een detrimentul agentului economic care, \u00een mod corect \u0219i legal, \u0219i-a \u00eenregistrat marca \u0219i a investit \u00een aceasta pentru a-\u0219i cre\u0219te consecvent afacerea.<\/p>\n

Riscul de asociere este inclus \u00een cel de confuzie, materializ\u00e2ndu-se \u00een situa\u021bia, tot ipotetic\u0103, \u00een care un consumator asociaz\u0103 dou\u0103 m\u0103rci consider\u00e2nd c\u0103 titularii acestora \u00eentre\u021bin rela\u021bii economice de colaborare, c\u0103 sunt parteneri, c\u0103 investesc, poate, \u00eempreun\u0103, \u00een promovarea acestora.<\/p>\n

Este imperios necesar ca \u00een ambele situa\u021bii (confuzie\/asociere) s\u0103 reac\u021bion\u0103m c\u00e2t mai rapid pentru a ne proteja dreptul la marc\u0103 \u0219i a ne p\u0103stra exclusivitatea legal ob\u021binut\u0103, dar pentru a ne asigura c\u0103 ne protej\u0103m cu succes, se impune consultarea unui consilier \u00een proprietate intelectual\u0103, specialist cu experien\u021b\u0103 care ne poate ghida prin h\u0103\u021bi\u0219ul legislativ, procedural \u0219i teoretic.<\/p>\n

Avocat Mihai Besliu<\/p>\n","protected":false},"excerpt":{"rendered":"

O astfel de distinc\u021bie, \u00een pofida faptului c\u0103 poate p\u0103rea \u00een totalitate subiectiv\u0103, con\u021bine o multitudine de linii directoare \u00een virtutea c\u0103rora examinatorul desemnat dosarului de marc\u0103 ai c\u0103rei solicitan\u021bi suntem trebuie s\u0103 ia o decizie. Distinc\u021bia nu este una […]<\/p>\n","protected":false},"author":1,"featured_media":4285,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_mi_skip_tracking":false},"categories":[2],"tags":[777,779,778,776],"yoast_head":"\nDespre riscul de confuzie \u00eentre m\u0103rci - Nomenius<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/grecupartners.ro\/nom\/despre-riscul-de-confuzie-intre-marci\/\" \/>\n<meta property=\"og:locale\" content=\"ro_RO\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Despre riscul de confuzie \u00eentre m\u0103rci - Nomenius\" \/>\n<meta property=\"og:description\" content=\"O astfel de distinc\u021bie, \u00een pofida faptului c\u0103 poate p\u0103rea \u00een totalitate subiectiv\u0103, con\u021bine o multitudine de linii directoare \u00een virtutea c\u0103rora examinatorul desemnat dosarului de marc\u0103 ai c\u0103rei solicitan\u021bi suntem trebuie s\u0103 ia o decizie. 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