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{"id":5372,"date":"2019-04-19T07:01:48","date_gmt":"2019-04-19T07:01:48","guid":{"rendered":"https:\/\/grecupartners.ro\/nom\/?p=5372"},"modified":"2019-04-19T07:01:48","modified_gmt":"2019-04-19T07:01:48","slug":"cand-este-obligatorie-inregistrarea-unei-marci","status":"publish","type":"post","link":"https:\/\/grecupartners.ro\/nom\/cand-este-obligatorie-inregistrarea-unei-marci\/","title":{"rendered":"C\u00e2nd este obligatorie \u00eenregistrarea unei m\u0103rci?"},"content":{"rendered":"Pe fondul dinamiz\u0103rii mediului economic se resimte tot mai ardent nevoia folosirii unor semne distinctive, susceptibile chiar de reprezentare grafic\u0103 \u00een diverse moduri, care s\u0103 permit\u0103 diferen\u021bierea produselor unei persoane fizice sau juridice de cele apar\u021bin\u00e2nd altor persoane.<\/p>\n
Actualmente, \u00eenregistrarea unei m\u0103rci constituie unul dintre cele mai importante procese \u00een cadrul unei societ\u0103\u021bi. Acest lucru se datoreaz\u0103 faptului c\u0103 \u00eenregistrarea oric\u0103rui produs \u00a0se traduce prin siguran\u021ba titularului c\u0103 produsul respectiv se bucur\u0103 de unicitate \u0219i nu poate fi copiat. O marc\u0103 \u00eenregistrat\u0103 constituie o marc\u0103 sigur\u0103, a c\u0103rei protec\u021bie este garantat\u0103 de lege.<\/p>\n
\u00a0Cu toate acestea, este obligatorie \u00eenregistrarea unei m\u0103rci?<\/h4>\n
\u00cenregistrarea unei m\u0103rci la Oficiul de Stat pentru Inven\u021bii \u0219i M\u0103rci are, \u00een principiu, caracter facultativ, legisla\u021bia rom\u00e2n\u0103 neprev\u0103z\u00e2nd obligativitatea \u00eenregistr\u0103rii unei m\u0103rci \u00een vederea utiliz\u0103rii ei, ci constituind mai degrab\u0103 o prerogativ\u0103 care le este oferit\u0103 titularilor de marc\u0103 din perspectiva protec\u021biei de care aceasta se bucur\u0103 ulterior \u00eenregistr\u0103rii.<\/p>\n
Singura excep\u021bie de la aceast\u0103 regul\u0103 este reprezentat\u0103 de ipoteza unei societ\u0103\u021bi ce are ca obiect de activitate paza \u0219i protec\u021bia bunurilor \u0219i a persoanelor, care, \u00een vederea ob\u021binerii licen\u021bei de func\u021bionare pentru desf\u0103\u0219urarea activit\u0103\u021bii este obligat\u0103 s\u0103 \u00ee\u0219i \u00eenscrie at\u00e2t denumirea societ\u0103\u021bii, c\u00e2t \u0219i \u00eensemnele distinctive care vor fi imprimate pe uniformele angaja\u021bilor, la Oficiul de Stat pentru Inven\u021bii \u0219i M\u0103rci. Aceast\u0103 obligativitate \u00ee\u0219i g\u0103se\u0219te izvorul \u00een dispozi\u021biile Legii nr. 333\/2003, HG nr. 301\/2012 pentru aprobarea normelor metodologice de aplicare a Legii nr. 333\/2003, precum \u0219i din HG nr. 935\/2007 privind stabilirea modelului echipamentului pentru agen\u021bii de paz\u0103 care \u00ee\u0219i desf\u0103\u0219oar\u0103 activitatea \u00een cadrul societ\u0103\u021bilor specializate de paz\u0103 \u0219i protec\u021bie.<\/p>\n
Pe de alt\u0103 parte, chiar dac\u0103 nu reprezint\u0103 un imperativ impus de lege, indiferent de c\u00e2t de mare este sau nu brand-ul \u00een cauz\u0103, este indicat\u0103 \u00eenc\u0103 de la \u00eenceput securizarea investi\u021biei f\u0103cute prin \u00eenregistrarea m\u0103rcii la Oficiul de Stat pentru Inven\u021bii \u0219i M\u0103rci.<\/p>\n
Avantajele generate de \u00eenregistrarea m\u0103rcii sunt multe \u0219i variate, c\u00e2teva dintre acestea fiind urm\u0103toarele:<\/h4>\n\n- nu exist\u0103 posibilitatea de a se produce niciodat\u0103 o eroare legat\u0103 de provenien\u021b\u0103. Sursa va fi de fiecare dat\u0103 clar conceptualizat\u0103 \u00een mintea consumatorilor, \u00een func\u021bie de furnizorul de servicii sau de produc\u0103torul produselor<\/li>\n
- se evit\u0103 contrafacerea m\u0103rcii \u0219i concuren\u021ba neloial\u0103. Prin \u00eenregistrare se dob\u00e2ndesc drepturi de exclusivitate \u00een folosirea \u0219i exploatarea ei. Astfel, persoanele care nu au drept autorizat de folosire a m\u0103rcii nu pot sc\u0103pa nepedepsite \u00een cazul comiterii unei astfel de ac\u021biuni ilicite, fiind chiar nevoite s\u0103 r\u0103spund\u0103 \u00een fa\u021ba instan\u021bei pentru faptele acestora.<\/li>\n
- se poate solicita anularea unor m\u0103rci ulterioare identice sau asem\u0103n\u0103toare cu marca proprie.<\/li>\n<\/ul>\n
\u00cen consecin\u021b\u0103, importan\u021ba \u00eenregistr\u0103rii unei m\u0103rci reprezint\u0103 \u00een mod cert siguran\u021ba sau protec\u021bia de care se va bucura titularul m\u0103rcii \u00een urma \u00eenregistr\u0103rii acesteia, precum \u0219i alte avantaje importante ce \u021bin de sfera economic\u0103 a activit\u0103\u021bii desf\u0103\u0219urate.<\/p>\n","protected":false},"excerpt":{"rendered":"
Pe fondul dinamiz\u0103rii mediului economic se resimte tot mai ardent nevoia folosirii unor semne distinctive, susceptibile chiar de reprezentare grafic\u0103 \u00een diverse moduri, care s\u0103 permit\u0103 diferen\u021bierea produselor unei persoane fizice sau juridice de cele apar\u021bin\u00e2nd altor persoane. Actualmente, \u00eenregistrarea […]<\/p>\n","protected":false},"author":1,"featured_media":4285,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_mi_skip_tracking":false},"categories":[2],"tags":[688,320,687,689,219],"yoast_head":"\n
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