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{"id":5327,"date":"2019-01-16T09:22:27","date_gmt":"2019-01-16T09:22:27","guid":{"rendered":"https:\/\/grecupartners.ro\/nom\/?p=5327"},"modified":"2019-09-12T09:58:06","modified_gmt":"2019-09-12T09:58:06","slug":"poate-fi-confundata-marca-101-cu-marca-501","status":"publish","type":"post","link":"https:\/\/grecupartners.ro\/nom\/poate-fi-confundata-marca-101-cu-marca-501\/","title":{"rendered":"Poate fi confundat\u0103 marca \u201e101\u201d cu marca \u201e501\u201d?"},"content":{"rendered":"

Riscul de confuzie \u00eentre dou\u0103 m\u0103rci<\/strong> este apreciat \u00eentr-o modalitate diferit\u0103 de la caz la caz, lu\u00e2nd \u00een considerare mai multe elemente specifice, \u00eens\u0103, de fiecare dat\u0103, este efectuat\u0103 o compara\u021bie vizual\u0103, fonetic\u0103, conceptual\u0103, o compara\u021bie a claselor de protec\u021bie, dar \u0219i a publicului destinatar \u0219i gradul de aten\u021bie al acestuia.<\/p>\n

Revenind la \u00eentrebarea din titlul prezentului articol, cu toate c\u0103 pare evident c\u0103 nu pot fi confundate dou\u0103 numere diferite ce au func\u021bie de marca, \u00een cazul de fa\u021b\u0103, Comisia de Apel a Oficiului European EUIPO<\/strong> (European Union Intellectual Property Office<\/em>) a r\u0103spuns \u201eDA.\u201d \u2013 m\u0103rcile pot fi confundate, iar coexisten\u021ba celor dou\u0103 ar crea un risc ipotetic iminent de confuzie \u0219i asociere \u00eentre acestea.<\/p>\n

Astfel, \u00een cazul R 2249\/2015-1, \u00een data de 7 ianuarie 2016, Comisia de Apel a Oficiului European EUIPO a respins de la \u00eenregistrare marca<\/strong> \u201c101\u201d \u00een baza similarit\u0103\u021bii cu marca anterioar\u0103 \u201c501\u201d. \u00cen acest caz, CJUE (Curtea de Justi<\/em>\u021bie a Uniunii Europene<\/em>) a retrimis cauza spre rejudecare c\u0103tre Comisia de Apel EUIPO care a respins definitiv marca de la \u00eenregistrare.<\/p>\n

Comisia de Apel EUIPO a luat aceast\u0103 decizie \u00een baza urm\u0103toarelor considerente:<\/h5>\n

– Singur\u0103 diferen\u021b\u0103 dintre m\u0103rci este doar prima cifra: \u20185\u2019 \u0219i \u20181\u2019.<\/p>\n

– Prima cifr\u0103 diferit\u0103 nu poate fi considerat\u0103 ca o circumstan\u021b\u0103 particular\u0103 \u00een baza c\u0103reia s\u0103 fie creat\u0103 o impresie de ansamblu diferit\u0103 \u00eentre m\u0103rcile \u00een conflict. Comisia de Apel a ajuns la aceast\u0103 concluzie, deoarece consumatorul de ordin mediu, rezonabil de diligent \u0219i circumspect nu compar\u0103, de obicei, \u00een acela\u0219i timp m\u0103rcile, iar acesta va r\u0103m\u00e2ne cu o imagine imperfect\u0103 a m\u0103rcii asociate produselor \u0219i va re\u021bine doar elementele esen\u021biale, distinctive \u0219i dominante.<\/p>\n

– De vreme ce ambele m\u0103rci au identice dou\u0103 cifre din trei care se afl\u0103 \u00een aceea\u0219i pozi\u021bie, acest aspect are un impact considerabil \u00een cazul de fa\u021b\u0103. Lu\u00e2nd \u00een considerare acest aspect \u0219i faptul c\u0103 se bazeaz\u0103 pe o imagine imperfect\u0103 a m\u0103rcilor atunci c\u00e2nd efectueaz\u0103 compara\u021bia, consumatorii ar putea re\u021bine c\u0103 marca anterioar\u0103 con\u021bine 3 cifre \u0219i ar putea consider\u0103 c\u0103 marca ulterioar\u0103 urmeaz\u0103 acela\u0219i tipar \u0219i anume 3 cifre, dintre care ultimele dou\u0103 fiind \u201c01\u201d.<\/p>\n

Analiz\u00e2nd spe\u021ba de mai sus, observ\u0103m c\u0103 diferen\u021ba u\u0219or sesizabil\u0103 la o analiz\u0103 precar\u0103 \u00eentre cele dou\u0103 m\u0103rci, conduce la o prim\u0103 idee c\u0103 m\u0103rcile sunt total diferite \u0219i c\u0103 nu pot fi confundate, \u00eens\u0103, analiz\u00e2nd \u00een detaliu fiecare element constitutiv al m\u0103rcilor \u0219i publicul destinatar, precum \u0219i gradul de aten\u021bie al acestuia, conchidem \u00een final c\u0103 poate fi realizat un risc ipotetic de confuzie, motiv pentru care m\u0103rcile nu pot coexista pe pia\u021ba relevant\u0103.<\/p>\n

Pe cale de consecin\u021b\u0103, \u00een cazul \u00een care ave\u021bi o marc\u0103 \u00eenregistrat\u0103 \u0219i identifica\u021bi o cerere de marc\u0103 similar\u0103, v\u0103 recomand\u0103m cu t\u0103rie consultarea unei agen\u021bii de proprietate intelectual\u0103 pentru a stabili dac\u0103 se impune demararea vreunei ac\u021biuni \u00een vederea respingerii m\u0103rcii ulterioare sau nu.<\/p>\n

Marian Constantin<\/p>\n","protected":false},"excerpt":{"rendered":"

Riscul de confuzie \u00eentre dou\u0103 m\u0103rci este apreciat \u00eentr-o modalitate diferit\u0103 de la caz la caz, lu\u00e2nd \u00een considerare mai multe elemente specifice, \u00eens\u0103, de fiecare dat\u0103, este efectuat\u0103 o compara\u021bie vizual\u0103, fonetic\u0103, conceptual\u0103, o compara\u021bie a claselor de protec\u021bie, […]<\/p>\n","protected":false},"author":1,"featured_media":4285,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_mi_skip_tracking":false},"categories":[2],"tags":[157,267,207,680],"yoast_head":"\nPoate fi confundat\u0103 marca \u201e101\u201d cu marca \u201e501\u201d? - Nomenius<\/title>\n<meta name=\"description\" content=\"Astfel, \u00een cazul R 2249\/2015-1, \u00een data de 7 ianuarie 2016, Comisia de Apel a Oficiului European EUIPO a respins de la \u00eenregistrare marca \u201c101\u201d \u00een baza...\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/grecupartners.ro\/nom\/poate-fi-confundata-marca-101-cu-marca-501\/\" \/>\n<meta property=\"og:locale\" content=\"ro_RO\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Poate fi confundat\u0103 marca \u201e101\u201d cu marca \u201e501\u201d? 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