resc un anumit influencer depinde de amplitudinea domeniului.<\/em><\/p>\n\u201cInfluencers\u201d reprezint\u0103, cu alte cuvinte, un nou canal de comunicare, av\u00e2nd o importan\u021b\u0103 semnificativ\u0103 \u00een mixul de comunicare al brandurilor, respectiv ac\u021biunea promo\u021bional\u0103 prin care Influencer-ul transmite comunit\u0103\u021bii mesajul unui brand.<\/p>\n
Sub umbrela influencer, \u00eent\u00e2lnim blog-eri, youtube-eri, instagram-eri, oameni cu comunit\u0103\u021bi semnificative pe Facebook, celebrit\u0103\u021bi media, artisti etc. pe care \u00eei putem \u00eencadra \u00een 3 categorii generice: oameni obi\u0219nui\u021bi cu o prezen\u021b\u0103 activ\u0103 \u00een social media, mai exact MICRO-INFLUENCERS<\/strong>, speciali\u0219ti, denumi\u021bi \u00een concret INFLUENCERS<\/strong>, \u0219i nu \u00een ultimul r\u00e2nd, CELEBRIT\u0102<\/strong>\u021aILE.<\/strong><\/p>\n\n- \n
Cum influen\u021beaz\u0103 ace\u0219ti actori?<\/h4>\n<\/li>\n<\/ol>\n\n- Micro-influencerii<\/u><\/em><\/strong> reprezint\u0103 cel mai numeros grup \u0219i au cel mai puternic nivel al interac\u021biunilor dintre cele trei categorii,\u00een medie \u00eentre 25% <\/strong>\u0219<\/strong>i 50% pentru fiecare postare, <\/strong>put\u00e2nd fi u\u0219or identifica\u021bi, \u00eentruc\u00e2t au \u00een mod obi\u0219nuit \u00eentre 5,000 \u0219i 100,000 de utilizatori care \u00eei urm\u0103resc.<\/li>\n
- Speciali<\/u><\/em><\/strong>\u0219tii \/ Macro-influencerii<\/u><\/em><\/strong>: Ace\u0219ti influenceri sunt de obicei exper\u021bi \u00eentr-un anumit domeniu, lideri de opinie \u0219i creatori de con\u021binut profesioni\u0219ti, cu 100,000 – 1 milion de utilizatori care \u00eei urm\u0103resc.<\/li>\n
- Celebrit\u0103<\/u><\/em><\/strong>\u021bile \/ Mega-influencerii<\/u><\/em><\/strong>: Ace\u0219tia sunt actorii importan\u021bi ai domeniului la care ne raportam, cu mai mult de 1 milion de utilizatori care \u00eei urm\u0103resc \u0219i printre ei se num\u0103r\u0103 adesea celebrit\u0103\u021bi din curentul principal al fenomenului mass-media.<\/li>\n<\/ul>\n
\n- \n
Care este puterea Influen\u021bei Sociale?<\/h4>\n<\/li>\n<\/ol>\n
Influen\u021ba social\u0103 joac\u0103 un rol important \u00een crearea unei rela\u021bii de \u00eencredere, pentru c\u0103 oamenii percep influen\u021ba asemenea unei forme de aprobare.<\/p>\n
Din acest motiv evalu\u0103rile inter partes \u0219i recomand\u0103rile transmise direct sunt mai de \u00eencredere dec\u00e2t orice alt\u0103 form\u0103 de publicitate.<\/p>\n
Cu alte cuvinte, o recomandare de la un prieten sau o rud\u0103 are un impact mai puternic dec\u00e2t o cercetare proprie, un sfat de la un profesionist sau o campanie de persuasiune a unui brand.<\/p>\n
Astfel, evolu\u021bia rapid\u0103 a tehnologiei, respectiv revolu\u021bia digital\u0103 au determinat explozia comunic\u0103rii prin intermediul Influencers, ceea ce necesit\u0103 cunoa\u0219terea \u0219i recunoa\u0219terea RAC \u2013 Romanian Advertising Council (a normelor Codului RAC) \u00een vederea cre\u0103rii premiselor unei comunic\u0103ri transparente \u0219i oneste.<\/p>\n
RAC are o importan\u021b\u0103 crucial\u0103 \u00een domeniul pe care \u00eel reglementeaz\u0103, \u00eentruc\u00e2t constitutie \u201cfarul\u201d ce ghideaz\u0103 folosirea responsabil\u0103 a acestei noi tehnici de marketing de c\u0103tre to\u021bi stakeholderii: branduri, advertiser, influencers, \u00een conformitate cu principiile autoreglementarii \u0219i ale Codului de comunicare comercial\u0103.<\/p>\n
Cu titlu exemplificativ, cit\u0103m Art. 4 \u2013 Comunicarea comercial\u0103 prin intermediul influencerilor:<\/p>\n
\u201c1.1 Anun\u021batorii sunt responsabili pentru comunicarea f\u0103cut\u0103 de influenceri.<\/p>\n
1.2 Raportul contractual dintre influencer \u0219i anun\u021bator trebuie divulgat clar \u0219i vizibil \u00een cadrul comunic\u0103rilor. Divulgarea trebuie efectuat\u0103 \u00een cadrul fiec\u0103rui articol, postare, videoclip, tweet, etc., \u00een partea de \u00eenceput.<\/p>\n
1.3 Afirma\u021biile f\u0103cute de influenceri trebuie s\u0103 fie veridice, ne\u00een\u0219elatoare \u0219i verificabile.<\/p>\n
1.4 Pentru post\u0103rile privind utilizarea produsului de c\u0103tre influenceri, ace\u0219tia trebuie s\u0103 fac\u0103 afirma\u021bii care reprezint\u0103 p\u0103rerile lor oneste \u0219i experien\u021ba lor autentic\u0103 cu produsul, bazate pe dovezile pe care le de\u021bin, oferind, dac\u0103 este cazul, m\u0103rturiile corespunz\u0103toare.\u201d<\/p>\n","protected":false},"excerpt":{"rendered":"
\u00cen Rom\u00e2nia, Marketingul prin Influenceri are un istoric scurt, dar consistent,\u00a0 \u00eenfiin\u021bat treptat prin debutul agen\u021biilor de social media, respectiv prin primele campanii de bloguri. Ce reprezint\u0103 Influencer Marketing? INFLUENCER MARKETING reprezint\u0103 o persoan\u0103 care este urm\u0103rit\u0103 de mul\u021bi utilizatori […]<\/p>\n","protected":false},"author":1,"featured_media":4285,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_mi_skip_tracking":false},"categories":[2],"tags":[665,664,659,660,661,663,662],"yoast_head":"\n
Influencer Marketing - Nomenius<\/title>\n<meta name=\"description\" content=\"Influencers\u201d reprezint\u0103, cu alte cuvinte, un nou canal de comunicare, av\u00e2nd o importan\u021b\u0103 semnificativ\u0103 \u00een mixul de comunicare al brandurilor, respectiv...\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/grecupartners.ro\/nom\/influencer-marketing\/\" \/>\n<meta property=\"og:locale\" content=\"ro_RO\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Influencer Marketing - Nomenius\" \/>\n<meta property=\"og:description\" content=\"Influencers\u201d reprezint\u0103, cu alte cuvinte, un nou canal de comunicare, av\u00e2nd o importan\u021b\u0103 semnificativ\u0103 \u00een mixul de comunicare al brandurilor, respectiv...\" \/>\n<meta property=\"og:url\" content=\"https:\/\/grecupartners.ro\/nom\/influencer-marketing\/\" \/>\n<meta property=\"og:site_name\" content=\"Nomenius\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/Nomenius.ro\/\" \/>\n<meta property=\"article:published_time\" content=\"2018-11-28T14:06:20+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/grecupartners.ro\/nom\/wp-content\/uploads\/2018\/01\/Imagine_default_facebook_Nomenius.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1200\" \/>\n\t<meta property=\"og:image:height\" content=\"630\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Nomenius\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@nomenius\" \/>\n<meta name=\"twitter:site\" content=\"@nomenius\" \/>\n<meta name=\"twitter:label1\" content=\"Scris de\" \/>\n\t<meta name=\"twitter:data1\" content=\"Nomenius\" \/>\n\t<meta name=\"twitter:label2\" content=\"Timp estimat pentru citire\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/grecupartners.ro\/nom\/influencer-marketing\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/grecupartners.ro\/nom\/influencer-marketing\/\"},\"author\":{\"name\":\"Nomenius\",\"@id\":\"https:\/\/grecupartners.ro\/nom\/#\/schema\/person\/27733372249847b357871821210de3e8\"},\"headline\":\"Influencer Marketing\",\"datePublished\":\"2018-11-28T14:06:20+00:00\",\"dateModified\":\"2018-11-28T14:06:20+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/grecupartners.ro\/nom\/influencer-marketing\/\"},\"wordCount\":602,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\/\/grecupartners.ro\/nom\/#organization\"},\"keywords\":[\"Andreea Batog\",\"Influencer\",\"influencer marketing\",\"Macro influencerii\",\"Mega influencerii\",\"RAC\",\"RAC \u2013 Romanian Advertising Council\"],\"articleSection\":[\"Articole\"],\"inLanguage\":\"ro-RO\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/grecupartners.ro\/nom\/influencer-marketing\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/grecupartners.ro\/nom\/influencer-marketing\/\",\"url\":\"https:\/\/grecupartners.ro\/nom\/influencer-marketing\/\",\"name\":\"Influencer Marketing - Nomenius\",\"isPartOf\":{\"@id\":\"https:\/\/grecupartners.ro\/nom\/#website\"},\"datePublished\":\"2018-11-28T14:06:20+00:00\",\"dateModified\":\"2018-11-28T14:06:20+00:00\",\"description\":\"Influencers\u201d reprezint\u0103, cu alte cuvinte, un nou canal de comunicare, av\u00e2nd o importan\u021b\u0103 semnificativ\u0103 \u00een mixul de comunicare al brandurilor, respectiv...\",\"breadcrumb\":{\"@id\":\"https:\/\/grecupartners.ro\/nom\/influencer-marketing\/#breadcrumb\"},\"inLanguage\":\"ro-RO\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/grecupartners.ro\/nom\/influencer-marketing\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/grecupartners.ro\/nom\/influencer-marketing\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/grecupartners.ro\/nom\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Influencer Marketing\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/grecupartners.ro\/nom\/#website\",\"url\":\"https:\/\/grecupartners.ro\/nom\/\",\"name\":\"Nomenius\",\"description\":\"Inregistrare marci OSIM, EUIPO si WIPO\",\"publisher\":{\"@id\":\"https:\/\/grecupartners.ro\/nom\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/grecupartners.ro\/nom\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"ro-RO\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/grecupartners.ro\/nom\/#organization\",\"name\":\"Nomenius\",\"url\":\"https:\/\/grecupartners.ro\/nom\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"ro-RO\",\"@id\":\"https:\/\/grecupartners.ro\/nom\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/grecupartners.ro\/nom\/wp-content\/uploads\/2017\/09\/author-nomenius.jpg\",\"contentUrl\":\"https:\/\/grecupartners.ro\/nom\/wp-content\/uploads\/2017\/09\/author-nomenius.jpg\",\"width\":160,\"height\":160,\"caption\":\"Nomenius\"},\"image\":{\"@id\":\"https:\/\/grecupartners.ro\/nom\/#\/schema\/logo\/image\/\"},\"sameAs\":[\"https:\/\/www.facebook.com\/Nomenius.ro\/\",\"https:\/\/twitter.com\/nomenius\"]},{\"@type\":\"Person\",\"@id\":\"https:\/\/grecupartners.ro\/nom\/#\/schema\/person\/27733372249847b357871821210de3e8\",\"name\":\"Nomenius\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"ro-RO\",\"@id\":\"https:\/\/grecupartners.ro\/nom\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/e84feb448ffc9b572eb3af573df0b4ac?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/e84feb448ffc9b572eb3af573df0b4ac?s=96&d=mm&r=g\",\"caption\":\"Nomenius\"}}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Influencer Marketing - Nomenius","description":"Influencers\u201d reprezint\u0103, cu alte cuvinte, un nou canal de comunicare, av\u00e2nd o importan\u021b\u0103 semnificativ\u0103 \u00een mixul de comunicare al brandurilor, respectiv...","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/grecupartners.ro\/nom\/influencer-marketing\/","og_locale":"ro_RO","og_type":"article","og_title":"Influencer Marketing - Nomenius","og_description":"Influencers\u201d reprezint\u0103, cu alte cuvinte, un nou canal de comunicare, av\u00e2nd o importan\u021b\u0103 semnificativ\u0103 \u00een mixul de comunicare al brandurilor, respectiv...","og_url":"https:\/\/grecupartners.ro\/nom\/influencer-marketing\/","og_site_name":"Nomenius","article_publisher":"https:\/\/www.facebook.com\/Nomenius.ro\/","article_published_time":"2018-11-28T14:06:20+00:00","og_image":[{"width":1200,"height":630,"url":"https:\/\/grecupartners.ro\/nom\/wp-content\/uploads\/2018\/01\/Imagine_default_facebook_Nomenius.png","type":"image\/png"}],"author":"Nomenius","twitter_card":"summary_large_image","twitter_creator":"@nomenius","twitter_site":"@nomenius","twitter_misc":{"Scris de":"Nomenius","Timp estimat pentru citire":"3 minute"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/grecupartners.ro\/nom\/influencer-marketing\/#article","isPartOf":{"@id":"https:\/\/grecupartners.ro\/nom\/influencer-marketing\/"},"author":{"name":"Nomenius","@id":"https:\/\/grecupartners.ro\/nom\/#\/schema\/person\/27733372249847b357871821210de3e8"},"headline":"Influencer Marketing","datePublished":"2018-11-28T14:06:20+00:00","dateModified":"2018-11-28T14:06:20+00:00","mainEntityOfPage":{"@id":"https:\/\/grecupartners.ro\/nom\/influencer-marketing\/"},"wordCount":602,"commentCount":0,"publisher":{"@id":"https:\/\/grecupartners.ro\/nom\/#organization"},"keywords":["Andreea Batog","Influencer","influencer marketing","Macro influencerii","Mega influencerii","RAC","RAC \u2013 Romanian Advertising Council"],"articleSection":["Articole"],"inLanguage":"ro-RO","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/grecupartners.ro\/nom\/influencer-marketing\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/grecupartners.ro\/nom\/influencer-marketing\/","url":"https:\/\/grecupartners.ro\/nom\/influencer-marketing\/","name":"Influencer Marketing - Nomenius","isPartOf":{"@id":"https:\/\/grecupartners.ro\/nom\/#website"},"datePublished":"2018-11-28T14:06:20+00:00","dateModified":"2018-11-28T14:06:20+00:00","description":"Influencers\u201d reprezint\u0103, cu alte cuvinte, un nou canal de comunicare, av\u00e2nd o importan\u021b\u0103 semnificativ\u0103 \u00een mixul de comunicare al brandurilor, respectiv...","breadcrumb":{"@id":"https:\/\/grecupartners.ro\/nom\/influencer-marketing\/#breadcrumb"},"inLanguage":"ro-RO","potentialAction":[{"@type":"ReadAction","target":["https:\/\/grecupartners.ro\/nom\/influencer-marketing\/"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/grecupartners.ro\/nom\/influencer-marketing\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/grecupartners.ro\/nom\/"},{"@type":"ListItem","position":2,"name":"Influencer Marketing"}]},{"@type":"WebSite","@id":"https:\/\/grecupartners.ro\/nom\/#website","url":"https:\/\/grecupartners.ro\/nom\/","name":"Nomenius","description":"Inregistrare marci OSIM, EUIPO si WIPO","publisher":{"@id":"https:\/\/grecupartners.ro\/nom\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/grecupartners.ro\/nom\/?s={search_term_string}"},"query-input":"required name=search_term_string"}],"inLanguage":"ro-RO"},{"@type":"Organization","@id":"https:\/\/grecupartners.ro\/nom\/#organization","name":"Nomenius","url":"https:\/\/grecupartners.ro\/nom\/","logo":{"@type":"ImageObject","inLanguage":"ro-RO","@id":"https:\/\/grecupartners.ro\/nom\/#\/schema\/logo\/image\/","url":"https:\/\/grecupartners.ro\/nom\/wp-content\/uploads\/2017\/09\/author-nomenius.jpg","contentUrl":"https:\/\/grecupartners.ro\/nom\/wp-content\/uploads\/2017\/09\/author-nomenius.jpg","width":160,"height":160,"caption":"Nomenius"},"image":{"@id":"https:\/\/grecupartners.ro\/nom\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/Nomenius.ro\/","https:\/\/twitter.com\/nomenius"]},{"@type":"Person","@id":"https:\/\/grecupartners.ro\/nom\/#\/schema\/person\/27733372249847b357871821210de3e8","name":"Nomenius","image":{"@type":"ImageObject","inLanguage":"ro-RO","@id":"https:\/\/grecupartners.ro\/nom\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/e84feb448ffc9b572eb3af573df0b4ac?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/e84feb448ffc9b572eb3af573df0b4ac?s=96&d=mm&r=g","caption":"Nomenius"}}]}},"_links":{"self":[{"href":"https:\/\/grecupartners.ro\/nom\/wp-json\/wp\/v2\/posts\/5294"}],"collection":[{"href":"https:\/\/grecupartners.ro\/nom\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/grecupartners.ro\/nom\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/grecupartners.ro\/nom\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/grecupartners.ro\/nom\/wp-json\/wp\/v2\/comments?post=5294"}],"version-history":[{"count":1,"href":"https:\/\/grecupartners.ro\/nom\/wp-json\/wp\/v2\/posts\/5294\/revisions"}],"predecessor-version":[{"id":5295,"href":"https:\/\/grecupartners.ro\/nom\/wp-json\/wp\/v2\/posts\/5294\/revisions\/5295"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/grecupartners.ro\/nom\/wp-json\/wp\/v2\/media\/4285"}],"wp:attachment":[{"href":"https:\/\/grecupartners.ro\/nom\/wp-json\/wp\/v2\/media?parent=5294"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/grecupartners.ro\/nom\/wp-json\/wp\/v2\/categories?post=5294"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/grecupartners.ro\/nom\/wp-json\/wp\/v2\/tags?post=5294"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}