Conflictul biscui\u021bilor sandwich la nivel European - Nomenius<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/grecupartners.ro\/nom\/conflictul-biscuitilor-sandwich-la-nivel-european\/\" \/>\n<meta property=\"og:locale\" content=\"ro_RO\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Conflictul biscui\u021bilor sandwich la nivel European - Nomenius\" \/>\n<meta property=\"og:description\" content=\"Despre conflictul biscui\u021bilor sandwich la nivel European Celebrul produc\u0103tor spaniol de biscui\u021bi, GALLETAS GULLON, a depus spre \u00eenregistrare la nivel european marca \u201cGULL\u00d3N TWINS COOKIE SANDWICH\u201d cu urm\u0103toarea reprezentare grafic\u0103: La \u00eenregistrarea m\u0103rcii a formulat opozi\u021bie Intercontinental Great Brands, […]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/grecupartners.ro\/nom\/conflictul-biscuitilor-sandwich-la-nivel-european\/\" \/>\n<meta property=\"og:site_name\" content=\"Nomenius\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/Nomenius.ro\/\" \/>\n<meta property=\"article:published_time\" content=\"2018-10-25T13:22:24+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2018-10-25T13:22:46+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/grecupartners.ro\/nom\/wp-content\/uploads\/2018\/01\/Imagine_default_facebook_Nomenius.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1200\" \/>\n\t<meta property=\"og:image:height\" content=\"630\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Nomenius\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@nomenius\" \/>\n<meta name=\"twitter:site\" content=\"@nomenius\" \/>\n<meta name=\"twitter:label1\" content=\"Scris de\" \/>\n\t<meta name=\"twitter:data1\" content=\"Nomenius\" \/>\n\t<meta name=\"twitter:label2\" content=\"Timp estimat pentru citire\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/grecupartners.ro\/nom\/conflictul-biscuitilor-sandwich-la-nivel-european\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/grecupartners.ro\/nom\/conflictul-biscuitilor-sandwich-la-nivel-european\/\"},\"author\":{\"name\":\"Nomenius\",\"@id\":\"https:\/\/grecupartners.ro\/nom\/#\/schema\/person\/27733372249847b357871821210de3e8\"},\"headline\":\"Conflictul biscui\u021bilor sandwich la nivel European\",\"datePublished\":\"2018-10-25T13:22:24+00:00\",\"dateModified\":\"2018-10-25T13:22:46+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/grecupartners.ro\/nom\/conflictul-biscuitilor-sandwich-la-nivel-european\/\"},\"wordCount\":658,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\/\/grecupartners.ro\/nom\/#organization\"},\"keywords\":[\"caracterul distinctiv al marcii\",\"Consilier Juridic Drago\u0219 Oancea\",\"inregistrare marci\",\"marca OREO\",\"marcii ulterioare\",\"marcile umbrela\",\"redepunerea marcii\",\"solicitantul marcii\"],\"articleSection\":[\"Articole\"],\"inLanguage\":\"ro-RO\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/grecupartners.ro\/nom\/conflictul-biscuitilor-sandwich-la-nivel-european\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/grecupartners.ro\/nom\/conflictul-biscuitilor-sandwich-la-nivel-european\/\",\"url\":\"https:\/\/grecupartners.ro\/nom\/conflictul-biscuitilor-sandwich-la-nivel-european\/\",\"name\":\"Conflictul biscui\u021bilor sandwich la nivel European - 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{"id":5274,"date":"2018-10-25T13:22:24","date_gmt":"2018-10-25T13:22:24","guid":{"rendered":"https:\/\/grecupartners.ro\/nom\/?p=5274"},"modified":"2018-10-25T13:22:46","modified_gmt":"2018-10-25T13:22:46","slug":"conflictul-biscuitilor-sandwich-la-nivel-european","status":"publish","type":"post","link":"https:\/\/grecupartners.ro\/nom\/conflictul-biscuitilor-sandwich-la-nivel-european\/","title":{"rendered":"Conflictul biscui\u021bilor sandwich la nivel European"},"content":{"rendered":"

Despre conflictul biscui<\/strong>\u021bilor<\/strong> sandwich la nivel European<\/strong><\/p>\n

Celebrul produc\u0103tor spaniol de biscui\u021bi, GALLETAS GULLON<\/strong>, a depus spre \u00eenregistrare la nivel european marca \u201cGULL\u00d3N TWINS COOKIE SANDWICH\u201d <\/strong>cu urm\u0103toarea reprezentare grafic\u0103:<\/p>\n

<\/p>\n

$\"\"$ <\/p>\n

La \u00eenregistrarea m\u0103rcii<\/strong> a formulat opozi\u021bie Intercontinental Great Brands<\/strong>, produc\u0103torul biscui\u021bilor notorii OREO, \u00een baza urm\u0103toarelor m\u0103rci:<\/p>\n

$\"\"$ <\/p>\n

Opozi\u021bia a fost solu\u021bionat\u0103 de Oficiul European \u00een favoarea OREO, concluzion\u00e2ndu-se c\u0103 marca ulterioar\u0103 \u201cTWINS<\/em>\u201d este similar\u0103 din punct de vedere vizual \u0219i conceptual cu m\u0103rcile OREO \u0219i, totodat\u0103, \u00eenregistrarea ar putea profita de notorietatea OREO ca urmare a unei asocieri fictive. OREO a ar\u0103tat prin anexarea unor studii de pia\u021b\u0103 c\u0103 biscui\u021bii lor se bucur\u0103 de un grad ridicat de recunoa\u0219tere pentru teritoriul Spaniei, situ\u00e2ndu-se pe primele pozi\u021bii \u00een ceea ce prive\u0219te preferin\u021bele publicului spaniol.<\/p>\n

Hot\u0103r\u00e2rea emis\u0103 \u00een urma opozi\u021biei a fost atacat\u0103 mai departe cu apel de solicitantul m\u0103rcii \u201cTWINS\u201d. \u00cen cadrul hot\u0103r\u00e2rii emise, Comisia de Apel a Oficiului European a stabilit c\u0103, din punct de vedere vizual, atunci c\u00e2nd sunt supuse compara\u021biei dou\u0103 m\u0103rci alc\u0103tuite din elemente verbale \u0219i figurative, cele verbale ar trebui s\u0103 prezinte o importan\u021b\u0103 mai mare, dat fiind faptul c\u0103 sunt mai u\u0219or de transmis de c\u0103tre public \u2013 \u00een majoritatea cazurilor, referirile la marc\u0103 se fac prin intermediul cuvintelor \u0219i nu al reprezent\u0103rilor grafice, fiind mai u\u0219or de men\u021bionat denumirea m\u0103rcii dec\u00e2t descrierea reprezent\u0103rii acesteia. Totu\u0219i, \u00een prezentul caz, Comisia a decis c\u0103 este aplicabil\u0103 o derogare de la regula general\u0103, av\u00e2nd \u00een vedere c\u0103 sunt analizate m\u0103rci utilizate \u00een leg\u0103tur\u0103 cu produse alimentare (biscui\u021bi). \u00cen aceste condi\u021bii, s-a re\u021binut faptul c\u0103 publicul, cump\u0103r\u00e2nd \u00een mod regulat astfel de produse, nu le va compara \u00een mod obligatoriu odat\u0103 cu fiecare achizi\u021bie ci, mai degrab\u0103, se va baza pe impresia vizual\u0103 global\u0103 generat\u0103 de elementele componente ale ambalajului: fundal similar al ambalajelor \u0219i similarit\u0103\u021bi ale biscui\u021bilor din cadrul ambalajelor. Elementele de diferen\u021biere minore vor fi trecute cu vederea, dat fiind faptul c\u0103 \u00een cadrul unei analize per ansamblu, acestea nu vor avea o importan\u021b\u0103 foarte mare.<\/p>\n

Un alt aspect extrem de important avut \u00een vedere de Comisia de Apel a fost reprezentat\u00a0\u00a0 de utilizarea abuziv\u0103 a caracterului distinctiv \u0219i a reputa\u021biei m\u0103rcilor OREO.<\/p>\n

Situa\u021bia vizeaz\u0103\u00a0 cazul \u00een care solicitantul unei m\u0103rci beneficiaz\u0103 de reputa\u021bia \u0219i distinctivitatea\u00a0 unei m\u0103rci anterioare prin prisma similarit\u0103\u021bilor celor dou\u0103 concepte, care, \u00een cele din urm\u0103, se concretizeaz\u0103 \u00eentr-un volum mai mare de v\u00e2nz\u0103ri pentru solicitantul m\u0103rcii ulterioare.<\/p>\n

Totodat\u0103, Comisia de Apel a tran\u0219at \u0219i argumentele ridicate de solicitantul m\u0103rcii \u201cTWINS<\/em>\u201d referitoare la imposibilitatea monopoliz\u0103rii de c\u0103tre OREO a aspectului unor biscui\u021bi tip sandwich. Astfel, s-a re\u021binut c\u0103 OREO nu inten\u021bioneaz\u0103 \u00een niciun caz s\u0103 blocheze pia\u021ba biscui\u021bilor tip sandwich av\u00e2nd \u00een vedere c\u0103 exist\u0103 mul\u021bi al\u021bi agen\u021bi economici \u00een portofoliul c\u0103rora se reg\u0103sesc produse\u00a0 similare. Totu\u0219i, \u00een prezentul caz, din cauza similarit\u0103\u021bilor generate de reprezent\u0103rile grafice cum ar fi paleta similar\u0103 de culori folosit\u0103 pe fundalul etichetelor, biscui\u021bii plasa\u021bi \u00een cadrul ambalajelor \u00eentr-un mod similar, u\u0219or spre partea dreapt\u0103, iar m\u0103rcile umbrel\u0103, TWINS respectiv OREO, stilizate cu aceea\u0219i culoare, ar putea lua na\u0219tere \u00een mintea publicului o asociere fictiv\u0103 cu privire la cei doi produc\u0103tori.<\/p>\n

Pentru toate considerentele de mai sus, Comisia de Apel a men\u021binut decizia de repingere a m\u0103rcii \u201cTWINS\u201d.<\/em> R\u0103m\u00e2ne de v\u0103zut dac\u0103 produc\u0103torul spaniol va \u00eencerca redepunerea m\u0103rcii \u00eentr-un format diferit sau va renun\u021ba la ideea folosirii acestui format al ambalajelor.<\/p>\n

<\/p>\n","protected":false},"excerpt":{"rendered":"

Despre conflictul biscui\u021bilor sandwich la nivel European Celebrul produc\u0103tor spaniol de biscui\u021bi, GALLETAS GULLON, a depus spre \u00eenregistrare la nivel european marca \u201cGULL\u00d3N TWINS COOKIE SANDWICH\u201d cu urm\u0103toarea reprezentare grafic\u0103: La \u00eenregistrarea m\u0103rcii a formulat opozi\u021bie Intercontinental Great Brands, […]<\/p>\n","protected":false},"author":1,"featured_media":4285,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_mi_skip_tracking":false},"categories":[2],"tags":[648,654,14,653,649,651,652,650],"yoast_head":"\nConflictul biscui\u021bilor sandwich la nivel European - Nomenius<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/grecupartners.ro\/nom\/conflictul-biscuitilor-sandwich-la-nivel-european\/\" \/>\n<meta property=\"og:locale\" content=\"ro_RO\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Conflictul biscui\u021bilor sandwich la nivel European - 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