\u201cFOREVER FASTER\u201d\u00a0<\/strong>\u2013 MARCA PUMA RESPINS\u0102 DE LA \u00ceNREGISTRARE LA NIVEL EUROPEAN \u2013<\/h3>\nTenta\u0163ia de a \u00eenregistra ca marc\u0103 o denumire lipsit\u0103 de distinctivitate a fost dintotdeuna foarte mare. Marii concuren\u0163i de pe pia\u0163\u0103 au \u00eencercat \u00een nenum\u0103rate r\u00e2nduri s\u0103 monopolizeze \u00een mod exclusiv denumiri care, \u00een mod normal, nu respect\u0103 condi\u0163iile legale impuse de legisla\u0163ia na\u0163ional\u0103\/european\u0103 a m\u0103rcilor.<\/p>\n
Un caz recent este acela al produc\u0103torului de articole sportive PUMA, care a \u00eencercat s\u0103 \u00eenregistreze la nivel european marca \u201cFOREVER FASTER\u201d pentru articole din piele (clasa 18), \u00eembr\u0103c\u0103minte, \u00eenc\u0103l\u0163\u0103minte, articole pentru acoperirea capului (clasa 25) \u015fi articole pentru sport (clasa 28).<\/p>\n
La momentul examin\u0103rii de fond a m\u0103rcii \u201cFOREVER FASTER\u201d depuse spre \u00eenregistrare de c\u0103tre produc\u0103torul german, examinatorul repartizat dosarului a considerat c\u0103 denumirea nu respect\u0103 cerin\u0163ele legale impuse de legisla\u0163ia european\u0103 a m\u0103rcilor, mai precis art. 7 (1) lit. b) \u015fi lit. c) din Regulamentul Consiliului Nr. 207\/2009 privind marca european\u0103, care interzice \u00eenregistrarea unor denumiri lipsite de distinctivitate \u015fi descriptive (arat\u0103 destina\u0163ia final\u0103 a produselor, calitatea, cantitatea, provenien\u0163a etc.), \u015fi a constatat c\u0103 prin raportare la produse precum \u00eenc\u0103l\u0163\u0103minte (clasa 25) \u015fi diferite articole sportive (clasa 28) pentru care a fost solicitat\u0103 \u00eenregistrarea, marca trebuie respins\u0103. PUMA a depus un r\u0103spuns la avizul de refuz provizoriu \u00eent\u00e2mpinat prin intermediul c\u0103ruia a sus\u0163inut \u00eenregistrarea m\u0103rcii. Oficiul European a apreciat argumentele depuse de produc\u0103torul de echipamente sportive c\u0103 fiind neconving\u0103toare \u015fi a decis respingerea m\u0103rcii de la \u00eenregistrare.<\/p>\n
\u00cempotriva deciziei dat\u0103 de examinatorul ini\u0163ial, PUMA a formulat apel, solicit\u00e2nd reexaminarea m\u0103rcii \u015fi admiterea acesteia la \u00eenregistrare.<\/p>\n
\u00cen argumenta\u0163ia din cadrul apelului, Oficiul European a punctat \u00een primul r\u00e2nd categoria de public c\u0103reia \u00eei este destinat\u0103 marca \u201cFOREVER FASTER\u201d, preciz\u00e2nd c\u0103 produse cum sunt \u00eenc\u0103l\u0163\u0103mintea din clasa 25 \u015fi articolele sportive din clasa 28 sunt accesibile \u00eentregului public av\u00e2nd cuno\u015ftin\u0163e medii, rezonabil de circumspect \u015fi de diligent, cunosc\u0103tor totodat\u0103 de limba englez\u0103. De asemenea, Oficul a precizat c\u0103 marca este alc\u0103tuit\u0103 din al\u0103turarea a dou\u0103 cuvinte de baza din limba englez\u0103 \u201cFOREVER FASTER\u201d pe care publicul m\u0103rcii europene le va \u00een\u0163elege \u00een totalitate. Astfel, marca va fi perceput\u0103 ca un \u00eentreg iar mesajul transmis de aceasta va fi urm\u0103torul: \u201cvitez\u0103\u201d pentru o \u201cdurat\u0103 \u00eendelungat\u0103\u201d. Publicul destinatar al m\u0103rcii va percepe marca ca pe o expresie laudativ\u0103, care, raportat\u0103 la produsele pentru care se dore\u015fte a fi \u00eenregistrat\u0103, reflect\u0103 \u00eensu\u015fi rezultatul final ob\u0163inut \u00een urma utiliz\u0103rii produselor, \u00eembun\u0103t\u0103\u0163irea constant\u0103, vitez\u0103 pentru o durata \u00eendelungat\u0103. Din punct de vedere al produselor c\u0103rora le va fi aplicat\u0103 marca, dimensiunea laudativ\u0103 a denumirii va avea un efect extrem de pronun\u0163at, dat fiind faptul c\u0103 \u00eenc\u0103l\u0163\u0103mintea \u015fi articolele sportive vor fi v\u0103zute ca av\u00e2nd un rezultat final de \u00eembun\u0103t\u0103\u0163ire a performan\u0163elor.<\/p>\n
Solicitantul m\u0103rcii a sus\u0163inut c\u0103 mesajul m\u0103rcii nu trebuie \u00een\u0163eles ca fiind unul laudativ, \u015fi argumenteaz\u0103 prin faptul c\u0103 traducerea termenului \u201cforever\u201d nu este \u201cde lung\u0103 durat\u0103\u201d ci este \u201cpentru totdeauna\u201d. \u00cen acest fel, marca ar fi tradus\u0103 \u00eentr-un mod fictiv, \u201cpentru totdeauna mai rapid\u201d, ceea ce ar fi imposibil \u00een realitate, dat fiind faptul c\u0103 nimeni nu poate depune un efort sus\u0163inut la infinit. Oficiul a comb\u0103tut argumentele solicitantului, sus\u0163in\u00e2nd c\u0103 practica anterioar\u0103 \u00een ceea ce prive\u015fte examinarea m\u0103rcilor a confirmat \u00een nenum\u0103rate r\u00e2nduri c\u0103 \u00een situa\u0163ia \u00een care exist\u0103 cel pu\u0163in o variant\u0103 conform c\u0103reia marca ar fi interpretat\u0103 \u00eentr-un mod care ar descrie caracteristicile produselor\/serviciilor pentru care se solicit\u0103 \u00eenregistrarea, aceasta trebuie respins\u0103 de la \u00eenregistrare.<\/p>\n
Un alt argument pe care s-a bazat PUMA a fost c\u0103 denumirea \u201cFOREVER FASTER\u201d este deja folosit\u0103 \u00een mod curent \u00een publicitate de c\u0103tre produc\u0103torul german, motiv pentru care ar trebui s\u0103 fie admis\u0103 la \u00eenregistrare \u00eentruc\u00e2t publicul o percepe deja c\u0103 pe o marc\u0103. Oficiul \u00eens\u0103 nu a fost de acord cu aceste sus\u0163ineri, \u015fi a ar\u0103tat c\u0103 \u201cFOREVER FASTER\u201d este folosit \u00een practic\u0103 \u00eentotdeauna cu marca umbrela PUMA, tocmai pentru a-i accentua rolul de slogan pur laudativ. Astfel, denumirea simpl\u0103 nu poate \u00eendeplini condi\u0163iile pentru a fi \u00eenregistrat\u0103 ca marc\u0103, \u00eens\u0103, \u00een combina\u0163ie cu PUMA, aceasta poate identifica \u00een concret sursa produselor.<\/p>\n
Argumentul final pe care s-a bazat PUMA la \u00eenregistrarea m\u0103rcii a f\u0103cut referire la faptul c\u0103 denumirea \u201cFOREVER FASTER\u201d a fost deja \u00eenregistrat\u0103 c\u0103 marc\u0103 \u00een alte state precum SUA sau Australia, motiv pentru care ar trebui s\u0103 se considere c\u0103 \u015fi \u00eenregistrarea m\u0103rcii la nivel european este posibil\u0103. Oficiul nu a fost de acord cu cele men\u0163ionate de solicitant, preciz\u00e2nd c\u0103 examinarea la nivel european este efectuat\u0103 \u00een mod autonom, sistemul european av\u00e2nd un set unic de reguli \u015fi principii, independent fa\u0163\u0103 de orice alt sistem iar nicio decizie anteriora nu poate avea drept efect aplicarea imediat\u0103 \u00een cazuri similare.<\/p>\n
Acestea au fost, pe scurt, motivele pentru care a fost respins\u0103 de la \u00eenregistrare marca \u201cFOREVER FASTER\u201d la nivelul U.E. Totu\u015fi, produc\u0103torul de echipamente sportive utilizeaz\u0103 \u00een continuare sintagma pentru foarte multe teritorii din U.E. \u00centrebarea final\u0103 este dac\u0103 PUMA se va mul\u0163umi cu aceast\u0103 decizie, sau va redepune marca spre \u00eenregistrare \u00eentr-o form\u0103 diferit\u0103 precum \u201cPUMA – FOREVER FASTER\u201d.<\/p>\n","protected":false},"excerpt":{"rendered":"
\u201cFOREVER FASTER\u201d\u00a0\u2013 MARCA PUMA RESPINS\u0102 DE LA \u00ceNREGISTRARE LA NIVEL EUROPEAN \u2013 Tenta\u0163ia de a \u00eenregistra ca marc\u0103 o denumire lipsit\u0103 de distinctivitate a fost dintotdeuna foarte mare. Marii concuren\u0163i de pe pia\u0163\u0103 au \u00eencercat \u00een nenum\u0103rate r\u00e2nduri s\u0103 monopolizeze […]<\/p>\n","protected":false},"author":1,"featured_media":4285,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_mi_skip_tracking":false},"categories":[2],"tags":[173,279,280,281,282],"yoast_head":"\n
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