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{"id":4096,"date":"2017-02-21T14:14:52","date_gmt":"2017-02-21T14:14:52","guid":{"rendered":"https:\/\/grecupartners.ro\/nom\/?p=4096"},"modified":"2017-02-21T14:14:52","modified_gmt":"2017-02-21T14:14:52","slug":"conflictul-marcilor-in-lumea-sportului","status":"publish","type":"post","link":"https:\/\/grecupartners.ro\/nom\/conflictul-marcilor-in-lumea-sportului\/","title":{"rendered":"Conflictul m\u0103rcilor \u00een lumea sportului"},"content":{"rendered":"

\u00centr-o spe\u021b\u0103 relativ recent\u0103, rivalitatea sportiv\u0103 din cel mai important segment din lumea sportului \u2013 fotbalul \u2013 a fost transpus\u0103 \u00eentr-o rivalitate comercial\u0103, av\u00e2nd loc un conflict \u00eentre dou\u0103 m\u0103rci similare apar\u021bin\u00e2nd unor cluburi diferite de fotbal care activeaz\u0103 pe prima scen\u0103 fotbalistic\u0103 \u00een cele mai notorii campionate na\u021bionale.<\/p>\n

\u00cen concret, este vorba despre cluburile de fotbal Sevilla Futbol Club din Spania \u0219i Southampton Football Club din Anglia care \u0219i-au disputat exclusivitatea asupra m\u0103rcii \u201cSFC\u201d.<\/p>\n

\u00cen anul 2012, clubul englez Southampton a depus spre \u00eenregistrare marca european\u0103 verbal\u0103 \u201cSFC\u201d \u00eent\u00e2mpin\u00e2nd opozi\u021bia categoric\u0103 a clubului spaniol Sevilla, care a invocat anterioritatea a 5 m\u0103rci europene \u00eenregistrate \u00een perioada 2004-2011, ilustrate \u00een tabelul de mai jos:<\/p>\n

<\/p>\n

$\"\"$ <\/a><\/p>\n

<\/p>\n

\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 A fost efectuat\u0103 analiza m\u0103rcilor la nivel vizual, fonetic \u0219i conceptual, constat\u00e2ndu-se c\u0103 reproducerea elementelor \u201cSFC\u201d \u00een cadrul m\u0103rcilor clubului Sevilla este at\u00e2t de stilizat\u0103 \u00eenc\u00e2t fie nici m\u0103car nu se disting cele 3 litere, fie consumatorii nu identific\u0103 nicio legatur\u0103 \u00eentre m\u0103rcile anterioare \u0219i marca depus\u0103 spre \u00eenregistrare de clubul Southampton.<\/p>\n

Conform principiilor statornicite \u00een practica european\u0103, \u00een cazul m\u0103rcilor alc\u0103tuite din foarte pu\u021bine elemente verbale, micile diferen\u021be pot fi suficiente pentru a genera o impresie diferit\u0103 \u00een ansamblu. Pe de alt\u0103 parte, \u00een cazul m\u0103rcilor alc\u0103tuite din foarte multe elemente verbale, publicul tinde s\u0103 minimalizeze diferen\u021bele dintre acestea \u0219i s\u0103 le perceap\u0103 ca pe un ansamblu, similarit\u0103\u021bile preval\u00e2nd fa\u021b\u0103 de diferen\u021be.<\/p>\n

\u00cen acest caz, Comisia de Opozi\u021bii a Oficiului Uniunii Europene de Proprietate Intelectual\u0103 a considerat c\u0103 similarit\u0103\u021bile dintre m\u0103rci nu sunt suficiente pentru a contrabalansa diferen\u021bele dintre acestea \u0219i, prin urmare, publicul nu va crede c\u0103 produsele \u0219i serviciile oferite sub marc\u0103 provin de la aceea\u0219i entitate sau de la entit\u0103\u021bi \u00eentre care sunt stabilite parteneriate.<\/p>\n

Analiz\u00e2nd to\u021bi factorii care determin\u0103 posibilitatea cre\u0103rii unui risc de confuzie \u00eentre m\u0103rci, prima instan\u021b\u0103 a considerat c\u0103 m\u0103rcile pot coexista f\u0103r\u0103 \u00eenc\u0103lcarea drepturilor anterioare de\u021binute de clubul Sevilla, opozi\u021bia fiind respins\u0103 \u00een totalitate. Sevilla FC a formulat apel \u00eempotriva acestei decizii, \u00eens\u0103 solu\u021bionarea acestuia nu a mai avut loc deoarece cluburile au \u00eencheiat o tranzac\u021bie \u00een urma c\u0103reia Southampton FC a retras cererea de marc\u0103.<\/p>\n

Cert este c\u0103 litigiile \u00een materia propriet\u0103\u021bii industriale nu ocolesc nici m\u0103car un sport precum fotbalul, ale c\u0103rui margini se presupune c\u0103 sunt definite de spiritul de competi\u021bie \u0219i adversitate sportiv\u0103. Mai mult dec\u00e2t at\u00e2t, putem afirma c\u0103 astfel de conflicte sunt \u00eent\u00e2lnite \u00een toate domeniile industriale, m\u0103rcile reprezent\u00e2nd un instrument juridic la care companiile sunt obligate, practic, s\u0103 apeleze pentru a-\u0219i proteja interesele.<\/p>\n","protected":false},"excerpt":{"rendered":"