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{"id":4013,"date":"2016-08-17T10:09:17","date_gmt":"2016-08-17T10:09:17","guid":{"rendered":"https:\/\/grecupartners.ro\/nom\/?p=4013"},"modified":"2016-08-17T10:09:17","modified_gmt":"2016-08-17T10:09:17","slug":"marca-ultimul-obstacol-in-calea-succesului-afacerii-tale","status":"publish","type":"post","link":"https:\/\/grecupartners.ro\/nom\/marca-ultimul-obstacol-in-calea-succesului-afacerii-tale\/","title":{"rendered":"Marca, ultimul obstacol \u00een calea succesului afacerii tale"},"content":{"rendered":"Protejarea drepturilor de proprietate intelectual\u0103 prezint\u0103 o foarte mare important\u0103 atunci c\u00e2nd se \u00eencepe construirea unui\u00a0 business.<\/p>\n
A\u015fa cum se \u00eenregistreaz\u0103\u00a0 societatea la Registrul Comer\u0163ului pentru a desf\u0103\u015fura o activitate legal\u0103 pe teritoriul Rom\u00e2niei, trebuie s\u0103 fie luate \u00een considerare \u015fi drepturile de proprietate intelectual\u0103, respectiv trebuie avut\u0103 \u00een vedere protejarea\u00a0 identit\u0103\u0163ii, a secretelor de serviciu, precum \u015fi a concep\u0163iilor de marketing \u015fi de management dezvoltate.<\/p>\n
Marca este un element esen\u0163ial al strategiei \u00eentreprinderilor.\u00a0 Ea face distinc\u0163ia dintre produsele \u015fi serviciile \u00eentreprinderii \u015fi cele ale concuren\u0163ei \u015fi reprezint\u0103 un mijloc de a cuceri \u015fi a p\u0103stra o clientela.<\/p>\n
Pentru consumator reprezint\u0103 cel mai comod mijloc de a recunoa\u015fte rapid o categorie de produse \u015fi servicii care i-a fost recomandat\u0103 sau pe care experien\u0163\u0103 l-a determinat s\u0103 o prefere altor produse sau servicii de aceea\u015fi natur\u0103.<\/p>\n
Dreptul asupra m\u0103rcii este dob\u00e2ndit \u015fi protejat prin \u00eenregistrarea s\u0103 la OSIM \u00een condi\u0163iile legii. Marca \u00eenregistrat\u0103 devine element activ care se poate comercializa.<\/p>\n
Cei mai mul\u0163i antreprenori nu concep ideea de a-\u015fi \u00eenregistra marca deoarece fac confuzie \u00eentre aceast\u0103 \u015fi numele comercial sau \u00eentre marca \u015fi numele de domeniu\u00a0 \u015fi pe de alt\u0103 parte consider\u0103 c\u0103 bunul mers al afacerii nu depinde de \u00eenregistrarea ei.<\/p>\n
Dac\u0103 nu s-au luat m\u0103suri de protejare a m\u0103rcii, sau dimpotriv\u0103, se iau m\u0103surile necesare, \u00eens\u0103 prea t\u00e2rziu, se pot ivi situa\u0163ii \u00een care marca s\u0103 fie \u00eenregistrat\u0103 cu rea-credin\u0163\u0103 de un alt comerciant, care speculeaz\u0103 sl\u0103biciunea competitorului sau \u015fi \u00eencearc\u0103 s\u0103 ob\u0163in\u0103 foloase necuvenite de pe urma acestei situa\u0163ii.<\/p>\n
Un drept de proprietate intelectual\u0103, cum ar fi marca, este un veritabil drept de proprietate, asemenea dreptului de proprietate pe o cas\u0103, o ma\u015fin\u0103 sau alte bunuri pe care le exploateaz\u0103 la firm\u0103. Este cel pu\u0163in la fel de puternic, dac\u0103 nu, cel mai valoros activ al unei societ\u0103\u0163i \u00een ziua de ast\u0103zi, oferind o pozi\u0163ie de monopol \u00een pia\u0163\u0103 de care comerciantul se bucur\u0103, asupra m\u0103rcii alese \u015fi \u00eenregistrate.<\/p>\n
Un exemplu c\u00e2t prive\u015fte reaua-credin\u0163\u0103 \u00eel reprezint\u0103\u00a0 marca GBC. \u00cenainte de a fi \u00eenregistrat\u0103 la OSIM pe numele\u00a0 GENERAL BINDING CORPORATION, \u00een 2007, aceast\u0103 a fost inregistarata \u00een 2002 de c\u0103tre TOH\u0102NEANU C\u0102T\u0102LIN VIOREL, partener de afaceri\u00a0 \u015fi distribuitor \u00een Rom\u00e2nia al produselor importate din SUA de c\u0103tre GENERAL BINDING CORPORATION, bloc\u00e2nd astfel posibiliate firmei-mama de a-\u015fi \u00eenregistra marca\u00a0 sub al c\u0103rei \u00eensemn comercializa deja de mult timp produse \u00een Rom\u00e2nia \u015fi de a-\u015fi extinde activitatea pe aceast\u0103 pia\u0163\u0103, a\u015fa cum inten\u0163iona.<\/p>\n
\u00cen cele din urm\u0103, dup\u0103 5 ani decursul c\u0103rora s-a judecat aceast\u0103 cauz\u0103, pe calea ac\u0163iunii civile, GENERAL BINDING CORPORATION a reu\u015fit s\u0103 dovedeasc\u0103 reaua-credin\u0163\u0103 a domnului TOH\u0102NEANU C\u0102T\u0102LIN VIOREL\u00a0 la \u00eenregistrarea m\u0103rcii \u015fi s\u0103 ob\u0163in\u0103 declararea\u00a0 nulit\u0103\u0163ii acesteia.<\/p>\n
Dup\u0103 cum se poate observ\u0103, aceast\u0103 procedura a presupus mult mai multe resurse at\u00e2t financiare c\u00e2t\u00a0 \u015fi umane, precum \u015fi o durat\u0103 mai mare \u00een raport cu procedura obi\u015fnuit\u0103 a \u00eenregistr\u0103rii m\u0103rcii la OSIM, care va trebui oricum s\u0103 precead\u0103 o eventual\u0103 anulare a m\u0103rcii.<\/p>\n
Pentru toate cele expuse mai sus consider\u0103m c\u0103 \u00eenregistrarea m\u0103rcii reprezint\u0103 o procedur\u0103 necesar\u0103 \u015fi de mare utilitate \u00een desf\u0103\u015furarea activit\u0103\u0163ii oric\u0103rui antreprenor diligent.<\/p>\n","protected":false},"excerpt":{"rendered":"
Protejarea drepturilor de proprietate intelectual\u0103 prezint\u0103 o foarte mare important\u0103 atunci c\u00e2nd se \u00eencepe construirea unui\u00a0 business. A\u015fa cum se \u00eenregistreaz\u0103\u00a0 societatea la Registrul Comer\u0163ului pentru a desf\u0103\u015fura o activitate legal\u0103 pe teritoriul Rom\u00e2niei, trebuie s\u0103 fie luate \u00een considerare […]<\/p>\n","protected":false},"author":1,"featured_media":4285,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_mi_skip_tracking":false},"categories":[2],"tags":[194,195,196,197,198,199],"yoast_head":"\n
Marca, ultimul obstacol \u00een calea succesului afacerii tale - Nomenius<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/grecupartners.ro\/nom\/marca-ultimul-obstacol-in-calea-succesului-afacerii-tale\/\" \/>\n<meta property=\"og:locale\" content=\"ro_RO\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Marca, ultimul obstacol \u00een calea succesului afacerii tale - Nomenius\" \/>\n<meta property=\"og:description\" content=\"Protejarea drepturilor de proprietate intelectual\u0103 prezint\u0103 o foarte mare important\u0103 atunci c\u00e2nd se \u00eencepe construirea unui\u00a0 business. A\u015fa cum se \u00eenregistreaz\u0103\u00a0 societatea la Registrul Comer\u0163ului pentru a desf\u0103\u015fura o activitate legal\u0103 pe teritoriul Rom\u00e2niei, trebuie s\u0103 fie luate \u00een considerare […]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/grecupartners.ro\/nom\/marca-ultimul-obstacol-in-calea-succesului-afacerii-tale\/\" \/>\n<meta property=\"og:site_name\" content=\"Nomenius\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/Nomenius.ro\/\" \/>\n<meta property=\"article:published_time\" content=\"2016-08-17T10:09:17+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/grecupartners.ro\/nom\/wp-content\/uploads\/2018\/01\/Imagine_default_facebook_Nomenius.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1200\" \/>\n\t<meta property=\"og:image:height\" content=\"630\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Nomenius\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@nomenius\" \/>\n<meta name=\"twitter:site\" content=\"@nomenius\" \/>\n<meta name=\"twitter:label1\" content=\"Scris de\" \/>\n\t<meta name=\"twitter:data1\" content=\"Nomenius\" \/>\n\t<meta name=\"twitter:label2\" content=\"Timp estimat pentru citire\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/grecupartners.ro\/nom\/marca-ultimul-obstacol-in-calea-succesului-afacerii-tale\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/grecupartners.ro\/nom\/marca-ultimul-obstacol-in-calea-succesului-afacerii-tale\/\"},\"author\":{\"name\":\"Nomenius\",\"@id\":\"https:\/\/grecupartners.ro\/nom\/#\/schema\/person\/27733372249847b357871821210de3e8\"},\"headline\":\"Marca, ultimul obstacol \u00een calea succesului afacerii tale\",\"datePublished\":\"2016-08-17T10:09:17+00:00\",\"dateModified\":\"2016-08-17T10:09:17+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/grecupartners.ro\/nom\/marca-ultimul-obstacol-in-calea-succesului-afacerii-tale\/\"},\"wordCount\":583,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\/\/grecupartners.ro\/nom\/#organization\"},\"keywords\":[\"avocat proprietate intelectuala\",\"drepturile de proprietate\",\"numele comercial\",\"proprietate intelectuala\",\"protejarea drepturilor de proprietate intelectuala\",\"protejarea marcii\"],\"articleSection\":[\"Articole\"],\"inLanguage\":\"ro-RO\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/grecupartners.ro\/nom\/marca-ultimul-obstacol-in-calea-succesului-afacerii-tale\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/grecupartners.ro\/nom\/marca-ultimul-obstacol-in-calea-succesului-afacerii-tale\/\",\"url\":\"https:\/\/grecupartners.ro\/nom\/marca-ultimul-obstacol-in-calea-succesului-afacerii-tale\/\",\"name\":\"Marca, ultimul obstacol \u00een calea succesului afacerii tale - 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