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{"id":3987,"date":"2016-05-23T09:22:22","date_gmt":"2016-05-23T09:22:22","guid":{"rendered":"https:\/\/grecupartners.ro\/nom\/?p=3987"},"modified":"2016-05-23T09:22:22","modified_gmt":"2016-05-23T09:22:22","slug":"inregistrarea-marcilor-in-germania","status":"publish","type":"post","link":"https:\/\/grecupartners.ro\/nom\/inregistrarea-marcilor-in-germania\/","title":{"rendered":"\u00cenregistrarea m\u0103rcilor \u00een Germania"},"content":{"rendered":"

\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 Extinderea unei afaceri pe teritoriul Germaniei atrage de la sine necesitatea \u00eenregistr\u0103rii unei m\u0103rci \u00eentruc\u00e2t \u00een aceast\u0103 \u021bar\u0103 se pune un accent deosebit pe respectarea drepturilor de proprietate intelectual\u0103 \u00een ideea p\u0103str\u0103rii unui mediu concuren\u021bial eficient \u0219i corect. Spre exemplu, marea majoritate a supermarket-urilor sau a hypermarket-urilor prezente \u00een Germania refuz\u0103 comercializarea unui produs \u00een cazul \u00een care acesta nu se identific\u0103 printr-o marc\u0103 \u00eenregistrat\u0103.<\/p>\n

\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 Cu alte cuvinte, statul german \u201cfor\u021beaz\u0103\u201d practic \u00eentreprinz\u0103torii s\u0103 ob\u021bin\u0103 drepturile de proprietate industrial\u0103 \u00eenainte de a ini\u021bia un business. Probabil c\u0103 acest considerent este un factor important care contribuie la pozi\u021bia de lider a Germaniei \u00een Uniunea European\u0103 atunci c\u00e2nd discut\u0103m de num\u0103rul total al m\u0103rcilor protejate pe cale na\u021bional\u0103, num\u0103r\u00e2nd aproximativ 1,9 milioane de m\u0103rci, afl\u00e2ndu-se la o distan\u021b\u0103 considerabil\u0103 din acest punct de vedere de urm\u0103toarele \u021b\u0103ri – Fran\u021ba (1,4 milioane), Italia (1,1-1,2 milioane), Marea Britanie (pu\u021bin peste 1 milion de m\u0103rci). F\u0103c\u00e2nd o compara\u021bie cu alte state, Rom\u00e2nia de\u021bine 192.000 m\u0103rci na\u021bionale, SUA 7,8 milioane, Japonia 3,8 milioane, Canada 1,5 milioane etc.<\/p>\n

\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 Ob\u021binerea unui certificat de marc\u0103 valabil pe teritoriul german se poate realiza prin 3 modalit\u0103\u021bi:<\/p>\n

    \n
  1. \u00eenregistrarea m\u0103rcii la nivelul UE<\/li>\n
  2. \u00eenregistrarea m\u0103rcii la nivel na\u021bional \u00een Germania<\/li>\n
  3. \u00eenregistrarea m\u0103rcii la nivel interna\u021bional (extinderea unei m\u0103rci \u00eenregistrate \u00eentr-o anumit\u0103 \u021bar\u0103 pe teritoriul Germaniei)<\/li>\n<\/ol>\n

    Dac\u0103 analiz\u0103m din punct de vedere al costurilor, duratei \u0219i transparen\u021bei procedurale, cu siguran\u021b\u0103 c\u0103 \u00eenregistrarea m\u0103rcii europene prezint\u0103 cele mai mari avantaje. Pe l\u00e2ng\u0103 acestea, acoperirea tuturor celor 28 state membre UE printr-o singur\u0103 \u00eenregistrare poate c\u0103 reprezint\u0103 avantajul major. Totu\u0219i, aceast\u0103 procedur\u0103 atrage \u0219i un risc mult mai mare de respingere deoarece avem \u00een vedere un poten\u021bial conflict cu toate celelalte m\u0103rci \u00eenregistrate pe cale na\u021bional\u0103 \u00een restul de 27 state membre UE.<\/p>\n

    Dob\u00e2ndirea drepturilor prin intermediul m\u0103rcii interna\u021bionale este un proces destul de \u00eendelungat \u0219i costisitor. Durata procedural\u0103 poate dep\u0103\u0219i 2 ani, chiar \u00een lipsa unor impedimente la \u00eenregistrare (opozi\u021bii, contesta\u021bii) deoarece trebuie parcurse 2 etape: \u00eenregistrarea \u00een \u021bara de origine (\u00eenregistrarea de baz\u0103) \u0219i extinderea la nivelul Germaniei.<\/p>\n

    Pentru a reduce riscurile, se poate depune o marc\u0103 la nivel na\u021bional \u00een fa\u021ba DPMA (Deutsches Patent und Markenamt\/German Patent and Trade Mark Office). Aceast\u0103 procedur\u0103 dureaz\u0103 estimativ \u00eentre 6-12 luni, sub rezerva c\u0103 procesul de \u00eenregistrare va decurge f\u0103r\u0103 impedimente, valabilitatea m\u0103rcii fiind de 10 ani cu posibilitate de re\u00eennoire pe perioade succesive de c\u00e2te 10 ani. Costurile se ridic\u0103 \u00een jurul sumei de 750 EUR, din care 300 EUR reprezint\u0103 taxele de \u00eenregistrare, iar aproximativ 450 EUR sunt onorariile avoca\u021biale, neincluz\u00e2nd alte servicii adi\u021bionale cum ar fi efectuarea unei cercet\u0103ri \u00eenainte de a depune marca sau reprezentarea \u00een cadrul unor eventuale proceduri de opozi\u021bie.<\/p>\n

    Analiz\u00e2nd comparativ costurile \u0219i durata procedurilor pentru cele 3 op\u021biuni referitoare la dob\u00e2ndirea dreptului asupra unei m\u0103rci \u00een Germania, le putem schematiza astfel:<\/p>\n\n\n\n\n\n
    <\/td>\nMarca UE<\/strong><\/td>\nMarca na\u021bional\u0103 \u00een Germania<\/strong><\/td>\nMarca interna\u021bional\u0103 <\/strong>(extindere din Rom\u00e2nia pe Germania)<\/td>\n<\/tr>\n
    Costuri<\/td>\n1200 EUR<\/td>\n750 EUR<\/td>\n1700 EUR<\/td>\n<\/tr>\n
    Durat\u0103<\/td>\n3,5 – 4 luni<\/td>\n6 \u2013 12 luni<\/td>\n18-24 luni<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

    \u00a0<\/em><\/p>\n

    Not\u0103: At\u00e2t costurile, c\u00e2t \u0219i durata procedural\u0103 variaz\u0103 \u00een func\u021bie de mai mul\u021bi factori, informa\u021biile prezentate se raporteaz\u0103 la o medie, av\u00e2nd caracter orientativ. <\/em><\/p>\n

    Condi\u021biile pe care trebuie s\u0103 le \u00eendeplineasc\u0103 marca pentru a fi \u00eenregistrat\u0103 la nivel na\u021bional \u00een Germania sunt, \u00een principiu, acelea\u0219i ca \u0219i cele \u00eent\u00e2lnite \u00een cazul m\u0103rcilor \u00eenregistrate la OSIM sau la nivel european (s\u0103 nu fie uzual\u0103, s\u0103 nu fie descriptiv\u0103, s\u0103 nu fie deceptiv\u0103, s\u0103 nu fie contrar\u0103 bunelor moravuri etc.). \u00cen acest domeniu, practica la nivelul statelor membre UE este destul de generalizat\u0103 la nivelul motivelor de refuz, difer\u0103 doar \u00een privin\u021ba unor aspecte care nu schimb\u0103 optica asupra m\u0103rcilor analizate per ansamblu.<\/p>\n

    Concluzion\u00e2nd, este ferm recomandat\u0103 de\u021binerea unei m\u0103rci valabile \u00een Germania \u00een cazul \u00een care se dore\u0219te ini\u021bierea\/extinderea unui business care se identific\u0103 printr-o anumit\u0103 denumire \u00een pia\u021ba de profil de pe teritoriul german.<\/p>\n","protected":false},"excerpt":{"rendered":"

    \u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 Extinderea unei afaceri pe teritoriul Germaniei atrage de la sine necesitatea \u00eenregistr\u0103rii unei m\u0103rci \u00eentruc\u00e2t \u00een aceast\u0103 \u021bar\u0103 se pune un accent deosebit pe respectarea drepturilor de proprietate intelectual\u0103 \u00een ideea p\u0103str\u0103rii unui mediu concuren\u021bial eficient \u0219i corect. Spre […]<\/p>\n","protected":false},"author":1,"featured_media":3988,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_mi_skip_tracking":false},"categories":[2],"tags":[14,187,188,189],"yoast_head":"\n\u00cenregistrarea m\u0103rcilor \u00een Germania - Nomenius<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/grecupartners.ro\/nom\/inregistrarea-marcilor-in-germania\/\" \/>\n<meta property=\"og:locale\" content=\"ro_RO\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"\u00cenregistrarea m\u0103rcilor \u00een Germania - Nomenius\" \/>\n<meta property=\"og:description\" content=\"\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 Extinderea unei afaceri pe teritoriul Germaniei atrage de la sine necesitatea \u00eenregistr\u0103rii unei m\u0103rci \u00eentruc\u00e2t \u00een aceast\u0103 \u021bar\u0103 se pune un accent deosebit pe respectarea drepturilor de proprietate intelectual\u0103 \u00een ideea p\u0103str\u0103rii unui mediu concuren\u021bial eficient \u0219i corect. 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