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{"id":3946,"date":"2016-03-18T11:04:12","date_gmt":"2016-03-18T11:04:12","guid":{"rendered":"https:\/\/grecupartners.ro\/nom\/?p=3946"},"modified":"2016-03-18T11:04:12","modified_gmt":"2016-03-18T11:04:12","slug":"schimbari-majore-in-ceea-ce-priveste-conceptul-de-marca-la-nivelul-uniunii-europene","status":"publish","type":"post","link":"https:\/\/grecupartners.ro\/nom\/schimbari-majore-in-ceea-ce-priveste-conceptul-de-marca-la-nivelul-uniunii-europene\/","title":{"rendered":"Schimb\u0103ri majore \u00een ceea ce prive\u0219te conceptul de marc\u0103 la nivelul Uniunii Europene"},"content":{"rendered":"

\u00cencep\u00e2nd cu data de 23.03.2016<\/strong>, o serie de modific\u0103ri substan\u021biale vor intra \u00een vigoare odat\u0103 cu implementarea Noului Regulament privind marca UE.<\/p>\n

Pe l\u00e2nga multitudinea de aspecte tehnice procedurale reglementate conform noilor dispozitii, putem afirma cu certitudine c\u0103 asist\u0103m la un veritabil \u201crebranding\u201d al Oficiului Comunitar. Astfel, principala schimbare adus\u0103 de Noul Regulament este \u0219i cea mai \u201cvizibil\u0103\u201d dintre toate \u00eentruc\u00e2t actuala identitate a Oficiului, respectiv \u201cOffice for Harmonization in the Internal Market\u201d (OHIM) va deveni o no\u021biune de domeniul trecutului, aspir\u00e2nd c\u0103tre o denumire cu o rezonan\u021b\u0103 superioar\u0103, \u201cEuropean Union Intellectual Property Office\u201d (EUIPO). Implicit, no\u021biunea de \u201cmarc\u0103 comunitar\u0103\u201d va fi \u00eenlocuit\u0103 \u00een conformitate cu noua identitate, \u201cmarca european\u0103\u201d sau \u201cmarca Uniunii Europene\u201d (pentru vorbitorii de limba rom\u00e2n\u0103, va aduce chiar \u0219i o \u201crelaxare\u201d din punct de vedere lingvistic deoarece disonan\u021ba celor doi termeni \u201cmarc\u0103\u201d + \u201ccomunitar\u0103\u201d era oarecum deranjant\u0103).<\/p>\n

Este de la sine \u00een\u021beles c\u0103 schimbarea denumirii obiectului de proprietate industrial\u0103 nu va produce efecte juridice distincte, \u00eens\u0103 este de notat dorin\u021ba legiuitorului de a ridica prestan\u021ba m\u0103rcilor \u0219i de a \u00eent\u0103ri efectul universal al acestora \u00een r\u00e2ndul statelor membre UE.<\/p>\n

Cum am putea discuta de o reform\u0103 absolut\u0103 la nivel institu\u021bional, la nivel procedural \u0219i la nivel de imagine, f\u0103r\u0103 a aduce modific\u0103ri unui capitol care, de cele mai multe ori, influen\u021beaz\u0103 decisiv alegerea unei persoane de a deveni sau nu, un titular de marc\u0103? C\u00e2nd facem trimitere la acest important capitol, cu siguran\u021b\u0103 c\u0103 ne referim la TAXE.<\/p>\n

\u00cen prezent, pentru \u00eenregistrarea unei m\u0103rci, OHIM prevede achitarea unei taxe de 900 EUR acoperind 3 clase de protec\u021bie, urm\u00e2nd a ad\u0103uga o taxa suplimentar\u0103 de 150 EUR pentru fiecare clas\u0103 ce excede num\u0103rul celor 3 prev\u0103zute ini\u021bial, \u00een func\u021bie de activit\u0103\u021bile care se doresc a fi desf\u0103\u0219urate sub patronajul m\u0103rcii respective. S-a constatat faptul c\u0103 majoritatea persoanelor care aplicau pentru \u00eenregistrarea unei m\u0103rci la nivel comunitar, includeau activit\u0103\u021bi suplimentare fa\u021b\u0103 de activitatea lor real\u0103 din dorin\u021ba de a profita pe deplin de limita celor 3 clase prev\u0103zute. Acest tip de practic\u0103, \u00een mod cert, conduce c\u0103tre o \u00eendefinire a pie\u021bei de produse \u0219i servicii \u0219i c\u0103tre o imagine mult mai neclar\u0103 \u00een ceea ce prive\u0219te profilul activit\u0103\u021bii protejate.<\/p>\n

Concluzion\u00e2nd c\u0103, \u00een general, activitatea solicitan\u021bilor s-ar fi \u00eencadrat \u00eentr-o clas\u0103 sau, cel mult, 2 clase de protec\u021bie, OHIM (din 23.03.2016 urm\u00e2nd a se numi EUIPO) a decis schimbarea sistemului de tarifare \u00een sensul c\u0103 prima clas\u0103 va fi taxat\u0103 cu 850 EUR, pentru a doua clas\u0103 se va ad\u0103uga suma de 50 EUR, urm\u00e2nd ca pentru fiecare clas\u0103 adi\u021bional\u0103 s\u0103 se adauge c\u00e2te o taxa de 150 EUR. Astfel, persoanele care vor opta pentru o singur\u0103 clas\u0103 vor avea de c\u00e2\u0219tigat, persoanele care vor opta pentru 2 clase nu vor fi afectate de aceste modific\u0103ri, iar persoanele care vor alege 3 clase vor suporta costuri mai mari. Acest sistem de tarifare (taxa per fiecare clas\u0103) este \u00eent\u00e2lnit \u00eentr-o form\u0103 similar\u0103 la OSIM, \u00een cadrul procedurii de \u00eenregistrare a unei m\u0103rci na\u021bionale.<\/p>\n

Putem remarca, de asemenea, tendin\u021ba EUIPO de a \u00eencuraja titularii de m\u0103rci spre a-\u0219i proteja drepturile anterioare, stabilind reduceri de aproximativ 10% \u00een ceea ce prive\u0219te cuantumul taxelor pentru c\u0103ile de atac \u00eempotriva \u00eenregistr\u0103rii unei m\u0103rci.<\/p>\n

Ca \u00een cazul oric\u0103rui amplu proiect legislativ reformator, pia\u021ba de solicitan\u021bi necesit\u0103 o perioad\u0103 de acomodare cu noile reglement\u0103ri. Pentru a se evita pe c\u00e2t posibil viitoarele situa\u021bii confuze, aceast\u0103 perioad\u0103 de tranzi\u021bie este delimitat\u0103 extrem de clar, \u00een sensul c\u0103 orice demers ini\u021biat \u00eenainte de 23.03.2016 va fi \u00eendeplinit conform actualelor reglement\u0103ri, urm\u00e2nd ca din data de 23.03.2016 toate demersurile (inclusiv achitarea taxelor) s\u0103 fie efectuate \u00een conformitate cu prevederile Noului Regulament.<\/p>\n

\u021ain\u00e2nd cont de faptul c\u0103 orice opera\u021biune de \u201crebranding\u201d este supus\u0103 \u0219i unor riscuri at\u00e2t pe termen scurt \u0219i mediu, c\u00e2t \u0219i pe termen lung, r\u0103m\u00e2ne de v\u0103zut dac\u0103 noua identitate \u0219i noile reglement\u0103ri vor influen\u021ba \u00een mod pozitiv alegerea persoanelor spre a-\u0219i proteja sau a-\u0219i men\u021bine drepturile de proprietate industrial\u0103 la nivel european.<\/p>\n","protected":false},"excerpt":{"rendered":"

\u00cencep\u00e2nd cu data de 23.03.2016, o serie de modific\u0103ri substan\u021biale vor intra \u00een vigoare odat\u0103 cu implementarea Noului Regulament privind marca UE. Pe l\u00e2nga multitudinea de aspecte tehnice procedurale reglementate conform noilor dispozitii, putem afirma cu certitudine c\u0103 asist\u0103m la […]<\/p>\n","protected":false},"author":1,"featured_media":4285,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_mi_skip_tracking":false},"categories":[2],"tags":[178,179,164,49],"yoast_head":"\nSchimb\u0103ri majore \u00een ceea ce prive\u0219te conceptul de marc\u0103 la nivelul Uniunii Europene - Nomenius<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/grecupartners.ro\/nom\/schimbari-majore-in-ceea-ce-priveste-conceptul-de-marca-la-nivelul-uniunii-europene\/\" \/>\n<meta property=\"og:locale\" content=\"ro_RO\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Schimb\u0103ri majore \u00een ceea ce prive\u0219te conceptul de marc\u0103 la nivelul Uniunii Europene - Nomenius\" \/>\n<meta property=\"og:description\" content=\"\u00cencep\u00e2nd cu data de 23.03.2016, o serie de modific\u0103ri substan\u021biale vor intra \u00een vigoare odat\u0103 cu implementarea Noului Regulament privind marca UE. 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